We’ve now received a small press kit from the organizers and on it is an announcement that Hasbro will showcase Transformers: The Last Knight content during the show.
We do not know what sort of content there will be. It is most likely that concept art or prototypes of toys will be showcased.
Licensing Expos do not get mega media coverage like Toy Fairs and Comic-Cons usually do. It’s due to the more Business Nature of the convention rather than Entertainment. But judging by the coverage we received on previous years, we may see something.
Transformers Franchise is making a rather large presence in UK this year and the next with majority of the 5th movie taking place in the country. Filming is currently taking place in London and historic places such as Stonehenge and Blenheim Palace.
Visitors can visit Booth D40 from 11th October to 13th October at Olympia Hall, London for Hasbro Brand Licensing & Publishing booth.
Check out a scan of the leaflet, after the jump.