Couple of months ago David Henderson, the newly appointed UK & Ireland Country Manager briefly talked to the Press about Hasbro’s Future Plans in the UK. Despite the fact that they missed this year’s London Toy Fair, the company is getting ready for their presence at Brand Licensing Europe 2016…. and it’s big.
Hasbro is poised to feature the biggest stall at this years show in London (3X bigger than previous years). Opposing this, is their rival Mattel who will also showcase a huge stall with their upcoming plans. Both companies are making a big scene in the UK with Transformers: The Last Knight and Max Steel: The Movie respectively. Both movies are shot in the United Kingdom and will fight for the Action Movie Toy Market of the said region.
Speaking to the press Bryony Bouyer, senior vice president of global category management and integrated marketing for Hasbro stated:
“Hasbro has a robust – and rapidly growing – presence in the entertainment industry. Our iconic brands like My Little Pony and Transformers are brought to life through mobile apps, social media, television, music, feature films and many more. Storytelling is behind everything we do at Hasbro, and Licensing Expo attendees can get a glimpse into our iconic characters and brand stories.”
We are yet to hear what Hasbro will showcase but rest assured Transformers 5 will be there in some form.
Brand Licensing Europe 2016 will take place on October 11th at the London Olympia Hall. You can check out our 2015 coverage, right here.
Starfire22
Is this the HCU? (Hasbro cineamatic universe)
Looking forward to MASK.
w1n1fred
There is a BUNCH of Hasbro news from this expo Hasbro Display From Licensing Expo 2016 – The Toyark – News
But as you can see, it isnt related to TFs. Hence why TFW is newsing it on ther seperate toy site.
SilverOptimus
We have our first update:
New Character art from Brand Expo
SilverOptimus
No word yet. I'll update if I find any. Usually news comes around Noon ET.
Lazerwave
So should we be expecting something soon?
Shark
Yes, actually. I happen to know this because I was looking back on old AoE news for reference the other day, lol. Can't remember if it was for NYCC or the Brand Licensing Expo, though.
artiepants
wasn't it at the NYCC preview night?
The TFDrawer
Correct me if I‘m wrong but didnt they reveal the very first image of the leader class Optimus for AOE around this time in 2013? Like fall or winter of 2013 before the first trailer came out.
SilverOptimus
Indeed. Licensing shows are not equal to Toy Fairs. This is mainly to show potential business partners what sort of brands and products Hasbro will deliver next year. They’ll show at most 5 or 6 Transformers toys. Nothing more than that, I guess.
If you want an example, check out their last Licensing Expo: Hasbro Transformers At Licensing Expo 2016 – Transformers News – TFW2005
Speaking of which, I found out exactly why Hasbro is having the biggest stall this year. As I was informed, Hasbro will be bringing their own travelling licensing show Factory Of Wonder right inside BLE2016.
Deadend
Showing some product is normal to generate brand interest across their properties and licenses. Much of that is the same jargon they use for every licensing show. It's to hype up the brands to various licensors to generate interest. Which does also entail showing off the value of product. But the most common product to do so is the media tied. Not the heavily fan oriented and obscure. So Overlord is a probable no(though they could). He only had media exposure in Japan, though europe may have gotten some releases too, unsure. The heavier push will be on things that have media exposure directly. Toons and movies. Even comic material may not have much of an emphasis. The heavier push will also be new material they need out in the public that's upcoming. New properties like Hanazuki, and others.
The 8 categories is to show licensors how popular their material is to hype themselves up. Shows like this are about selling yourself, and your company. So all we're saying is keep your expectations low and hope for the best, but don't be disappointed when it's not as heavy as a toy fair or convention. This is more of a business show than a fan oriented one.
Moy
That's good to know too. I wouldn't know anyway, I don't collect toys and I'm only familiar with the movie toy line.
combinerlover
I see London is enjoying the pressence of bay , good to hear ……
lonewolf96
About Hasbro Brand Licensing & Publishing
Hasbro is committed to leveraging its beloved brands, including TRANSFORMERS, MY LITTLE PONY, MONOPOLY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and our newest franchise HANAZUKI to Create the World’s Best Play Experiences. At Brand License Europe 2016, Hasbro will continue to bring our stories to life across multiple mediums including entertainment, publishing and branded experiences. Hasbro will also showcase a successful range of High End Fashion from industry taste-makers, as well as a broad range of consumer products including Toys & Games, Back to School and Apparel & Accessories at this year’s show.
Product Categories (8)
Character & Entertainment > Character & Animation
Character & Entertainment > Digital Content/Gaming
Character & Entertainment > Film
Character & Entertainment > Music
Character & Entertainment > Performance
Character & Entertainment > Theme Park
Character & Entertainment > Toys & Games
Character & Entertainment > TV/Broadcast
Read at what they are going to do before correcting someone even if I do have unreasonable expectations.
lockdownhunter4
It might be just a licensing expo.
But, Hasbro will try to do something diferent this time, the Transformers live-action franchise has earned a lot of money in box-office, but next year there is a lot of competition in general, even that this movie will not have troubles on the release, if they want to have an important spot o attention from the public, they have to create and keep the hype in different ways.
So, maybe this event will not have any pictures of anything, but still there could be plenty of info about the movie itself and toys. In the case of the movie, we could get more info about the characters, about the robots, a premise or even something gets leak about it. And for the toys, we could get info about what type of toys we will get, what scales they will work this time or even what characters we will see first in toys next year.
I still think that we will see some stuff this week on NYCC, it could be just a figure in voyager-leader scale as years ago, or a very small assortement in general (legion, voyager, deluxe and leader, one of each scale). And later, during this event get more info.
To see more photos in general on toyfair next year.
Deadend
This.
They'll focus on brand opportunities for expansion because of popularity as well as their other brands that need the same. Hence "Licensing show." It's about getting the license out there for fellow business opportunities.
Toy Fairs are about retailers and products(and also now generating public interest), then NYCC/SDCC are about the fans, popular merchandise fans like, and the media mediums like tv series, movies, and comics.
T-Hybrid
Uh… licensing shows don't show products. Or at least, not like at a Toy Fair.
It's a way for companies to promote upcoming high level brands. So this is where key art, copyrights and big picture stuff is revealed.
You're setting unreasonable expectations if you think there's going to be a big toy rollout. That's for NYCC or whatever next big public convention is.
lonewolf96
In terms of Titans Return
Of Wave 3 most likely/Definitely see sence that's all of the unseen display stuff. (I'm aware of packaging) that doesnt count.
Trigger-happy
Twinferno
Breakaway
I'd say we might see the
Titan Masters ( rumors )
Grotesque
Hosehead
Arcee
Ranger
legends ( rumors)
Cliffjumper
Seaspray
Huffer
Deluxe ( confirmed )
Krok
Quake
Kup
Topspin
Voyager ( confirmed/ rumor )
Broadside
Leader ( rumors )
Overlord
I'd say 2 Titan master 1 Legends 2 Deluxe
Mabey the 1 voyager and leader.
In regards to Broadside I know it's confirmed but the rumor applied to Wave it's rumored it's wave 4.
Id be a happy camper if Wave 4 gets shown in its entirety.
Novus
I doubt it due to the fact that TR still has 3 waves after wave 3
fishpop
\"The Transformers Franchise is making a rather large presence in UK this year and the next with majority of the 5th movie taking place in the country.\"
Let\'s hope this means that us Brits get the new toys at the same rate as our American cousins. I\'m so sick of being 3-8 months behind and i don\'t want to pay the Scalpers\' marked-up prices.
My local Argos still has Combiner Wars stuff (Swindle & Hot Spot) despite advertising Titans Return in their catalogue.