Earlier this morning, Hasbro held their 2017 4th Quarter and Full Year Financial Results conference call to investors and press. TFW2005 staff attended live online to learn how the Transformers brand did last year and what lies ahead in the future.
Hasbro CEO Brian Goldner was more than happy with how Transformers brand performed throughout the year; especially in November where other toy brand sales declined. Sales have been impacted by Brexit and the bankruptcy of Toys’R’Us last year. Hasbro is currently making contingency plans for a business without TRU.
Based on the comments, it was clear that Star Wars toy sales under-performed with Hasbro looking forward to better sales with Solo: A Star Wars Story. However, Transformers: The Last Knight toys did well for the company.
Speaking of which, a question was thrown at Brian Goldner regarding the release date of Bumblebee: The Movie (December 21st). A concern was raised regarding the fact that the movie is sandwiched between Marvel’s Spiderverse Animated Movie (December 14th) and DC’s Aquaman Live Action Movie (December 21st). Mr. Goldner stated that Bumblebee movie can hold on its own and is not concerned much about the competition (especially considering the fact that Hasbro will gain benefits from the Spiderverse movie toys).
Bumblebee Movie and Cyberverse Animated Series reveals are confirmed to take place at this year’s New York Toy Fair. Brian stated that Transformers Live Action Movie Series Storytelling Capabilities will be showcased during Toy Fair as well.
Hasbro is also looking forward to an unspecified Brand Blueprint initiative for the Transformers brand towards the end of this year. We are looking forward to hear more about the matter.
Transformers brand is growing rapidly in China and Russia. India and South Africa are noted as growing regions as well.
With that, we wrap-up our report of the financial call. You can check out an infographic of the summary, after the jump. Tune into TFW2005’s coverage of New York Toy Fair 2018 next weekend (17th February) for tons of fun. Plans are underway to bring you the best coverage as always.