Hasbro and Paramount will showcase their upcoming slates at this year’s Brand Licensing Europe Expo.
Historically, Hasbro is known to display Transformers movie-related content if a live-action movie is set to release the following year.
- Back in 2016, Hasbro showcased various character art from Transformers: The Last Knight, which was set to open in the summer of 2017.
- In 2018, Hasbro displayed content from Transformers: Bumblebee, which came out later that same year.
Since this is the only Brand Licensing Europe expo prior to Transformers: Rise Of The Beasts, it is likely that content from the said movie will be on display for potential license-holders to take a look and pitch their licensing plans to Hasbro.
Hasbro will also sit down for a panel at the expo on ‘Building a Post-Pandemic Retail and Licensing Strategy; in addition to a speech on sustainable packaging. The toy giant is also one of the sponsors for the event and will feature one of the biggest stalls on the show floor.
Brand Licensing Europe 2022 will take place from September 20th to 22nd at ExCeL London. Hasbro can be located at booth A211. Paramount will be at booth A121.