To celebrate the 10th Anniversary of the first Transformers Live Action Movie, Japanese telecommunication company AU is partnering up with Takara Tomy to deliver Infobar Optimus Prime Annin Edition. We’ve first heard about the line back in January as a Crowdfunding project.
The toy transforms from robot mode to mobile phone alt-mode with an actual notification functionality built in. When paired with a mobile phone, Infobar Optimus Prime will notify of any incoming calls or messages giving a practical usage for the toy.
Infobar Optimus Prime comes with a mini mobile phone, a stand and several swappable “wallpapers”.
Priced at ¥ 5,400, the toy can be purchased from Takara Tomy Mall.
Infobar Megatron is in development.
Check out the images, attached with this news post.
primalxconvoy
This is a stand-alone, \"milk the customer\" version, which is different from the ones ordered through the crowd-funded site a while ago. I suspect that this \"Anniversary\" (?) version is to celebrate the Bay-film\'s tenth anniversary? That\'s pure speculation, though.
Anyway, a I\'ve ordered the G1 set of three figures, so I\'m not interested in this \"Milk White\" (geddit?) version.
Esquilax79
LOL I looked at robot mode first and thought he turned into a pill organizer.
Afterburner
Looks much worse than the Optimus prototype, ugly and awkward with the flames desperately trying to be cool. Easy pass.
UltraPrimal
I actually thought this was Soundwave just looking at the thumbnail. Which is sad because this is mostly white so I probably thought it was SG Soundwave.
Black Convoy
I would pay for that! Waiting for the Black repaint.
TyrantLizardKing
From far away the shape and colours of the mold looked a hell of a lot like CW Breakdown.
Nitro Zeus
Real Gear Robots Optimum Prime
SilverOptimus
News Post: Info and Images Of AU-Takara Tomy Infobar Optimus Prime Annin Edition