Thanks to forum member griffin-of-oz, check out a new Playskool Heroes Transformers Rescue Bots Optimus Prime Exclusive Figure. Amazon has the listing up, stating it to be an exclusive. This is a repaint of the Rescue Bots Hoist figure that was previously released, but with new head. It is priced at $14.99, is available now and ships for free (if you order over $35).
See a few images by reading on.