Earlier this morning, Hasbro held their 2019 2nd Quarter Financial Results conference call to investors and press. TFW2005 staff attended live online to learn more about the Transformers brand and what lies ahead in the future.
Deborah Thomas; Hasbro’s Chief Financial Officer spoke highly of the Bumblebee Movie during the Q&A session:
“Well, what you’re seeing in the quarter is that some incremental expense associated with production content and primarily with Bumblebee. But our full year expectation on that line is up slightly from last year. But we are expecting the full year to be about 1% to 1.5% of company revenues. We actually anticipate our revenue share from film and home entertainment to begin in the second half of this year. And if you recall, we had thought, based on earlier estimates we received, it wouldn’t come until very late in the year or in 2020.
So we’ve already recorded meaningful revenue and profit from the merchandise and toys and games and Consumer Products and digital gaming associated with the film. And now, we’ll start to see the revenue and the amortization.
So we’re very happy with the financial return on our investment. But also, more importantly, the longer-term benefits this film has brought to reset the franchise and all of its storytelling go forward.”
So it seems as though, whatever that is next in line; in terms of Transformers Live Action Movies, would follow the footsteps of Bumblebee. At least for Hasbro.
Brian Goldner also mentioned that revenue from Transformers franchise is good for the year to date and that they are looking forward to Transformers: War For Cybertron on Netflix.
You can check out a small infographic regarding Hasbro’s 2019 Q2 results, attached with this news post.