Hasbro officially kicks off the 40th Anniversary of Transformers today with a press release highlighting new product and partner initiatives for 2024. Highlights include 40th Anniversary toys from Hasbro, the G1 Soundtrack on vinyl and digital with additional music, trading cards from Dynamite, new products from Robosen, Super7 and Threezero, plus a lot more. Read on to check out the full presser and some official pics!
In preparation for today’s events and reveals at New York Toy Fair 2017, Hasbro has released an official Press Release that briefly discusses what’s in store for this year for brands such as Transformers, Nerf, My Little Pony, and other big names. Take the jump to read the full release.
Calling all Autobots! talented designers at TFW2005! Hasbro needs you!
Hasbro is seeking a Product Designer for its’ Transformers product design team. The position is based at Hasbro’s headquarters in Pawtucket, RI, and will report directly to the Sr. Design Manager, Transformers.
Expectations for the role include a strong focus on toy concept creation and development, excellent technical design skill, organized project management, and collaborative teamwork.
Combines strong technical design knowledge and organizational skills to manage the design and development of multiple assigned global brands/product. Develops innovative ideas and concepts based on global consumer and market insights.
Check out the full job vacancy details at Hasbro. Good luck, fellow members!
Hasbro CEO Brian Goldner hosted the Hasbro Toy Fair 2016 Investor & Press Day today and revealed future plans for the Transformers Franchise.
During last Monday’s 2015 Financial Results reveal, Hasbro announced that Nerf dethroned Transformers as the biggest Hasbro franchise. But, the game is on as Hasbro prepares to take the entertainment world by storm with Transformers 5 and the Transformers Cinematic Universe.
Highlights:
For our full coverage with images, read more after the jump.
TRANSFORMERS RESCUE BOTS HIGH TIDE Playset
(Ages 3-7 years/Approx. Retail Price: $29.99/Available: Fall 2015)
RESCUE BOTS fans can dive into big sea adventures as they take command of the TRANFORMERS RESCUE BOTS HIGH TIDE Playset! The new recruit, HIGH TIDE, now acts as the new RESCUE BOTS command center for ocean rescues. Load the HIGH TIDE figure into the command center console, then pull up on the lever to help HIGH TIDE assume full command of his ship. When High Tide needs to dive below for a deep sea rescue, press down on the lever, and twist open the hull to reveal HIGH TIDE converted into his mini submarine form! Preschoolers will be amazed at this easy to do conversion. The High Tide playset also comes with a capture cage with trap door and a crane with multiple rescue tools.
TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don’t come any bigger than BUMBLEBEE, and BUMBLEBEE figures don’t come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it’s in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
Mash up your Bot, and then crack up your friends! Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS, DECEPTICONS and DINOBOTS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. What if BUMBLEBEE rolled into battle with SIDESWIPE figure’s head and GRIMLOCK figure’s feet? With more than a dozen TRANSFORMERS HERO MASHERS characters planned for 2015 and new looks based on the characters from the new animated series TRANSFORMERS: ROBOTS IN DISGUISE, there’s tons of ways to mash them
all!
Items from the 2015 TRANSFORMERS HERO MASHERS product line include the following:
TRANSFORMERS HERO MASHERS Action Figures Assortment
(Ages: 4 & up /Approx. Retail Price: $9.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS and DECEPTICONS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. New for 2015, TRANSFORMERS HERO MASHERS features new characters and new looks based on the animated series TRANSFORMERS: ROBOTS IN DISGUISE and new Beast shapes. With TRANSFORMERS HERO MASHERS, the possibilities are colossal for you to create the ultimate mash-up! Six figures will be available in this assortment in 2015. Each figure is sold separately and comes with an accessory. Figure does not convert.
TRANSFORMERS HERO MASHERS BATTLE UPGRADE Action Figures Assortment
(Ages: 4 & up /Approx. Retail Price: $14.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS, DECEPTICONS and DINOBOTS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. Each TRANSFORMERS HERO MASHERS BATTLE UPGRADEfigure comes with multiple Battle Gear pieces for even more crazy combinations! With TRANSFORMERS HERO MASHERS, the possibilities are colossal for you to you to create the ultimate mash-up! Five figures will be available in this assortment in 2015. Each figure sold separately. Figure does not convert.
TRANSFORMERS HERO MASHERS Electronic Action Figures Assortment
(Ages: 4 & up /Approx. Retail Price: $19.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite TRANSFORMERS characters with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. Each TRANSFORMERS HERO MASHERS ELECTRONIC figure comes with multiple Battle Gear pieces, including a launching missile and an electronic light-up piece, for crazy combinations! With TRANSFORMERS HERO MASHERS, the possibilities are colossal for you to you to create the ultimate mash-up! Two figures will be available in this assortment in 2015. Each figure sold separately. Figure does not convert. Includes two 1.5V LR41 batteries.
TRANSFORMERS HERO MASHERS BUMBLEBEE AND STRAFE MASH Pack
(Ages: 4 & up /Approx. Retail Price: $29.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS BUMBLEBEE AND STRAFE MASH PACK lets you start making wacky mash-ups right out of the box with two of your favorite TRANSFORMERS characters—BUMBLEBEE and DINOBOT STRAFE! Each figure in the set features interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. Make a BUMBLEBEE figure with pterodactyl wings, or a STRAFE figure with wheels—the possibilities are limitless for you to create the ultimate mash-up! The TRANSFORMERS HERO MASHERS BUMBLEBEE AND STRAFE MASH PACK comes with two action figures, Battle Gear and launching missiles, and is fully interchangeable with other TRANSFORMERS HERO MASHERS figures, sold separately. Figures do not convert.
SAN FRANCISCO, Feb 05, 2015 (BUSINESS WIRE) — DeNA and Hasbro, Inc. HAS, +1.09% have released TRANSFORMERS: BATTLE TACTICS, a turn-based tactical mobile game inspired by the all new fan favorite COMBINER WARS comic story and the expansive 30-year history of the TRANSFORMERS GENERATIONS universe. Players will collect and assemble epic teams, made up of AUTOBOTS and DECEPTICONS who will fight side by side in a unique campaign mode and intense player vs player (PvP) mode to engage with gamers and TRANSFORMERS fans from around the world. TRANSFORMERS: BATTLE TACTICS is now available as a free download on the App Store for iPhone and iPad and on Google Play for Android devices.
In TRANSFORMERS: BATTLE TACTICS, players will manage an army of TRANSFORMERS characters bringing up to four onto the battlefield where they will strategically unleash unique powerful abilities and ALTERNATE forms to take down their opponents. By leveling up TRANSFORMERS characters and linking multiple ones together players can unlock powerful Combiners and inflict critical damage to change the tide of the battle.
“TRANSFORMERS: BATTLE TACTICS celebrates the rich lore and character universe of TRANSFORMERS GENERATIONS and the COMBINER WARS story, adding a new twist on their visual styling,” said Mark Blecher, SVP Business Development & Digital Gaming at Hasbro, Inc.
“The fun and calculated turn-based gameplay, diverse characters and abilities and deep leveling and combo system in TRANSFORMERS: BATTLE TACTICS will give players the hundreds of options to make their team more powerful and keep the competition fierce,” said Barry Dorf, vice president of partnerships and alliances at DeNA.
From Generation One to TRANSFORMERS United to the fan favorites from the IDW Combiner Wars comic series, TRANSFORMERS: BATTLE TACTICS features over 75 legendary characters including OPTIMUS PRIME, MEGATRON, STARSCREAM, BUMBLEBEE and COMBINER CENTURITRON. TRANSFORMERS: BATTLE TACTICS will feature online PvP leaderboards where the top players will receive in-game prizes, valuable resources and limited-time competitive modes. Friends and players will be able to connect to form Leagues and earn an edge over their competition.
TRANSFORMERS: BATTLE TACTICS is now available to download for free on the App Store for iPhone and iPad at https://appsto.re/i6Bw88k and Google Play for Android devices at http://goo.gl/IkzEfj. Fans who have previously pre-registered at http://www.transformersbattletactics.com will be eligible to unlock powerful in-game content when they download and register in the app.
Game assets for TRANSFORMERS: BATTLE TACTICS including screenshots, game logo, and more can be downloaded via the following link: https://www.yousendit.com/download/UlRRZHlqVEhxRTJ4djhUQw
About DeNA
DeNA (pronounced “D-N-A”) is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://dena.com
About Hasbro
Hasbro, Inc. HAS, +1.09% is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at http://www.hasbro.com.
SOURCE: DeNA
Cartoon Network will unleash TRANSFORMERS: Robots in Disguise on Saturday, March 14 at 6 p.m. (ET/PT) with a special one-hour premiere event. The latest installment in the iconic franchise features an all new animation style, and builds upon the lore of the iconic Transformers franchise filled with great humor and lots of fun adventure for fans of all ages.
The new series begins as Bumblebee must step up to be a leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rogue team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel Sideswipe, elite guard cadet Strongarm, bombastic dinobot Grimlock and overly-excited mini-con Fixit must balance keeping the team together with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.
Following the premiere event, new episodes can be seen every Saturday starting on March 21st at 6:30 a.m. ET/PT.
About Cartoon Network
Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 96 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in Emmy-winning original and acquired entertainment for kids and families, along with industry-leading digital apps and online games and pro-social initiatives such as the award-winning Stop Bullying: Speak Up campaign.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About Hasbro Studios
Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television, film, commercial productions and short-form content. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally. Since its formation in 2009, the studio has received nine Daytime Emmy wins.
On the film side, the studio has developed and produced a number of features based on Hasbro’s brands. In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label. Films in development or planned for release, include OUIJA (Universal), CANDY LAND (Sony), G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures).
TRANSFORMERS: ROBOTS IN DISGUISE – 2015 PRODUCT DESCRIPTIONS
New for 2015, Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hotly anticipated new animated series TRANSFORMERS: ROBOTS IN DISGUISE.
TRANSFORMERS: ROBOTS IN DISGUISE, premiering on Cartoon Network in March 2015, features a brand new chapter in the history of the TRANSFORMERS franchise. Featuring BUMBLEBEE as the leader of a team of young AUTOBOTS, the series features the new team of TRANSFORMERS saving the Earth from the menace of STEELJAW and an all new group of
wild and dangerous DECEPTICONS!
The innovative figures put the action in your hand with 1-Step Changers and 3-Step Changers. You can also download the new TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!
The 2015 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:
Action Figures
TRANSFORMERS: ROBOTS IN DISGUISE 3-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Characters include:
BUMBLEBEE and GRIMLOCK. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons
or more!
TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015. Warrior figures feature classic puzzle play for fans that want the traditional TRANSFORMERS experience. These detailed figures are great for collectors and kids as
they convert from robot to vehicle in 10 steps or less and come with a unique weapon accessory. High articulation means more action play, as fans can pose their figures and play out their favorite battles from the new animated series with GRIMLOCK, BUMBLEBEE, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages 4 years & up /Approx. Retail Price: $12.99/Available: Spring 2015)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Characters include: OPTIMUS PRIME, BUMBLEBEE, and STEELJAW. Each sold separately. Take the
action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a small-scale, collectable figure that converts from robot to vehicle in 10 steps or less! Characters include: BUMBLEBEE, OPTIMUS PRIME, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE 1-STEP CHANGERS Assortment
Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Characters include: BUMBLEBEE, UNDERBITE, SIDESWIPE, and STRONGARM. Each sold
separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE Tiny Titans
(Ages 4 years & up/Approx. Retail Price: $2.49/Available: Spring 2015)
Get a bot that’s small but mighty in this Tiny Titans figure pack! Each Blind Bag includes 1 miniature [non-converting?]Transformers figure and a character card for your collection. Which one will you get? There’s only one way to find out! Collect all 12 to start building your Tiny Titans Transformers army today, including all your favorite characters: SIDESWIPE, STRONGARM, GRIMLOCK, OPTIMUS PRIME, BUMBLEBEE and more. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)
DEPLOYERS figures team with exclusive deployable MINI-CON figures to demolish enemies! Pick a side and choose a warrior: AUTOBOT DRIFT or DECEPTICON FRACTURE. Each DEPLOYERS figure comes with one MINI-CON figure that it can deploy into battle! DEPLOYERS figures convert from robot to vehicle in less than 10 steps. Their MINI-CON teammates convert in just one. AUTOBOT DRIFT figure works with all buzzsaw-shaped MINI-CON figures. DECEPTICON FRACTURE figure works with all torpedo-shaped MINI-CON figures. Collect and deploy! Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE MEGA OPTIMUS PRIME
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)
The heroic AUTOBOT Commander is ready for battle in a flash! This OPTIMUS PRIME figure stands over 11 inches tall and converts from truck to powerful robot in one smooth motion! Simply pull the trailer apart to convert from vehicle to robot, then push the figure’s chest and swing the cab down to convert back. The built-in connector ports let kids attach MINI-CON figures (each sold separately) and use them as weapons and armor for battle. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don’t come any bigger than BUMBLEBEE, and BUMBLEBEE figures don’t come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it’s in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!
TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK)
(Ages 5 years & up/Approx. Retail Price: $4.99/Available: Fall 2015)
These bots don’t just go on the attack, they are the attack! Based on the MINI-CONS seen in the TRANSFORMERS: ROBOTS IN DISGUISE animated series, MINI-CON figures convert from robot to weapon mode in one simple step. Choose from buzzsaw-shaped AUTOBOT MINI-CONS or torpedo-shaped DECEPTICON MINI-CONS, then customize each figure with the included battle accessories. Team them with DEPLOYERS figures (each sold separately) and deploy each MINI-CON figure into battle. Collect and deploy an entire MINI-CON army! Characters include: SLIPSTREAM, DRAGONUS, DIVEBOMB, and SAWBACK. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!