Coming to us from the official New York Toy Fair website, we now have word that Hasbro will be returning to the event in-person in 2022. This comes after 2021’s Toy Fair was cancelled due to the covid-19 pandemic. In addition, it is reported that Hasbro will host its own showroom thanks to the space the newly-expanded Javits Center has provided.

As stated on the website:

The Toy Association has announced that the newly expanded Javits Center has paved the way for enhanced experiences and more space for the global toy community to gather at Toy Fair New York 2022. Thanks to the additional square footage, for the first time ever, Hasbro will host its showroom on-site at the 2022 show.

“In the past, due to lack of space, Toy Fair was simply unable to accommodate Hasbro and its many brands and franchisees on-site at the Javits Center,” said Kimberly Carcone, senior vice president of global market events at The Toy Association. “We are thrilled to be able to host Hasbro at the 2022 show, and believe it to be symbolic of the important return to live events and the show’s evolution to serve the business needs of all exhibitors and guests!”

“We’re excited to join industry colleagues at the Javits Center as we return to Toy Fair New York and showcase the power and potential of Hasbro’s Brand Blueprint,” said Eric Nyman, chief consumer officer and chief operating officer of Hasbro Consumer Products. “As we continue our transformation into a leading play and entertainment company, we look forward to sharing an update on our pipeline, storytelling and content built around our powerful brands, to seeing partners and old friends, and to making new connections on the show floor as we kick off 2022.”

The event will take place on February 19-22. Traditionally, New York Toy Fair has proven itself to be one of the best events for Transformers toy reveals and other assorted news. With that in mind, let us know what you’re hoping to see on the boards!

TFW2005 member Paladin reports an update from the Toy Association about Toy Fair New York 2021:

As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4. Plans for Toy Fair Dallas remain on course for October 2021 and providing an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.

“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president & CEO of The Toy Association. “We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”

Review the full press release here, then sound off on the 2005 boards about what you think this means for 2021 Transformers toy reveals!

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TFW2005 member Fc203 sounds the news alert about updated plans for the 2021 edition of Toy Fair New York:

We canvassed our primary audience of retail buyers and toy sellers to determine whether they want us to plan for a May 2021 tradeshow. They said yes! We heard from them that the first few days of May have high potential, and the timing is relevant to specialty, long-lead, and mass market retailers. May serves specialty in time for Q4 2021; is well-timed for long lead and mass to conduct or complete Spring/Summer 2022 line reviews; and may even offer some early views for Q4 2022. There is also a healthy slate of toy, entertainment, and licensed properties targeted for 2022 that need to be acted upon.

What are your expectations for this show? Review the press release, then join in the discussion on the 2005 boards!

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Toy Fair New York, annually a rich source of many Transformers reveals, is postponing its 2021 edition originally scheduled for February 13-16, 2021.

We are developing with our members a Toy Fair offering in the spring of 2021 and of course the always anticipated Toy Fair New York in the expanded Javits Center in February 2022. The Toy of The Year awards (TOTY) and Hall of Fame induction will go virtual for 2021.

Toy Fair New York will still happen. The market opportunity will be there. Stay tuned for an official announcement of specific show dates for both spring 2021 and February 2022, coming later this September.

Read the full press release here, stay tuned to this space for updates then sound off on the 2005 boards!

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TFW 2005 team at Toy Fair 2020 treated us with images and information of the Hasbro Pulse Panel. The panel was presented by Ben Montano, John Warden, and Rachel Fleming, as well as a surprise appearance by Gregg Berger, voice actor for Grimlock in G1 and many other iterations. We got a good amount of information on the Transformers: War for Cybertron Trilogy: Siege Netflix animated series, Generations War for Cybertron Earthrise, Studio Series, and Transformers Cyberverse. Let’s dive right in (after the jump)!

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