Super 7 Transformers ReAction Unicron (Prototype) Official Images

Yay! Mine arrived!

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I never opened the first release yet. How hard is it to open the body without destroying it? He's begging so hard to be turned into a bluetooth speaker.

RodimusRex

They are apparently discussing a life size Snarf.

I think the big thing getting in the way of certain stuff is just them believing we'll turn out for it.

To be fair, I think they goofed up quite a but on Transformers.

But I also think there's stuff in their lane that we'd buy but they have to believe that.

Look at all the Origins figures from Hasbro. Imagine a Transformers Cybertronian street playset with a raised street and Soundwave-ish street lamps and a space bridge.

Super7 is basically the only licensee that has a "lane" that would include stuff like that. Hasbro isn't going to do a non-transforming playset.

And Transformers is the one property where I could think of six that would tempt me. I'm "maxed out" on everything else.

Streets of Cybertron. Maybe a Dweller included! Vector Sigma interior!

Quintesson Pit of Judgment.

S.T.A.R.S. Command Center.

Transformers Activity Center.

Metroplex/Autobot City.

I doubt we'd ever see more than one but I think Super7 would deliver one heck of a playset if they either could be convinced to do one without figures or we could find figures people would want from them.

There will always be the barrier of "does not transform" with transformer fans. Would a playset bypass that? Maybe?

I do agree that a "soft relaunch" should include things that fans don't expect to transform anyway. Bonus points if it's things that other companies aren't really doing:
Action Masters
Pretenders
Guardian Robots
Skuxxoid
Slizardo
Alana (Human or robot)
Lord Chumley
B.O.T
and finally…
Sparkplug
Chip
Spike
Carley

I would have bought ReAction Pretenders. Definitely all seven of the Masterforce shells, and if those turned out well, I might very well be up for the rest.

THE-TRANSFORMER

Speaking of… How good would a 3 foot tall Kremzeek be.

Stupid expensive (especially if made clear) but boy, would there be plenty of fans wanting one.

They are apparently discussing a life size Snarf.

I think the big thing getting in the way of certain stuff is just them believing we'll turn out for it.

To be fair, I think they goofed up quite a but on Transformers.

But I also think there's stuff in their lane that we'd buy but they have to believe that.

Look at all the Origins figures from Hasbro. Imagine a Transformers Cybertronian street playset with a raised street and Soundwave-ish street lamps and a space bridge.

Super7 is basically the only licensee that has a "lane" that would include stuff like that. Hasbro isn't going to do a non-transforming playset.

And Transformers is the one property where I could think of six that would tempt me. I'm "maxed out" on everything else.

Streets of Cybertron. Maybe a Dweller included! Vector Sigma interior!

Quintesson Pit of Judgment.

S.T.A.R.S. Command Center.

Transformers Activity Center.

Metroplex/Autobot City.

I doubt we'd ever see more than one but I think Super7 would deliver one heck of a playset if they either could be convinced to do one without figures or we could find figures people would want from them.

THE-TRANSFORMER

Thanks for the awesome breakdown mate.

I still think they need to do a Super Cyborg of a Pretender. I imagine Bludgeon is the pick, being he's both popular and quirky, however any would suffice.

Basically, it looks like the pretender. You pop off the front, or part of the front as current Super Cyborgs do, revealing the inner robot. You then can pop off the front of the inner robot to reveal the circuitry of the robot inside (or other way around Circuitry then robot?). This would be excellent. Transformer fans would love it, the Japanese market would love and we know they can do it thanks to their G.I. Joe S.N.A.K.E offering:

Just imagine that but for any of these these (without alt modes):

They can still have articulated arms, removable helmets, weapon accessories, they'd be awesome and in my opinion sell really well.

I personally have all the original colour Super Cyborgs, a whole bunch of ReAction figures and a selection of Ultimates. While I really liked the ultimates it was the character selection that got me. I was okay with limited articulation, they are mainly display pieces anyway. Also, I'm a fan that doesn't mind if my Transformers don't transform.

Still waiting for my Rad, Mainframe, Krok, Kick-Off, Guardian Robots, Rack'n'Ruin…

I hope Super 7 comes back to TF with a bang, because like or loath their products they do show a passion for what they're doing.

I completely agree.

That said, their last Super Cyborg is apparently a four year old sculpt they had lying around from a laid off designer and I sadly haven't heard anyone ask if they're actively developing new ones just like I've never heard a discussion of their 3 foot tall deluxe figures like Scrooge McDuck and Charlie Brown either.

I suspect the audience for that stuff isn't necessarily common in action figure collecting fandom.

It is funny that the $500 Cobra Mothership had wall to wall podcast coverage and yet they're regularly making other toys that are $300-400 that retailers quietly stock and we never talk about those.

And I think Super Cyborgs and some of the more mascot-y music Ultimates are supposed to try to bridge those communities. I think Czarface, Wu-Tang, and Beastie Boys probably kind of do…?

But I also think it's funny that nobody has ever talked about them doing Stan Bush or Weird Al figures based on the 86 Transformers movie music videos because if there is an audience on "both sides" of Super7's demo, that audience would definitely buy those.

I'm pretty convinced they're using what capital they have with Viacom to push to make music TMNT because of their specialization in musician action figures.

I've definitely said I thought they should be doing TF ReAction figures based on Hasbro and Funpub's Knights of Unicron Transformers metal band but I kinda think maybe that their music audience and genre audience don't always overlap.

Although I do think they hit on something with My Chemical Romance's Favulous Killjoys genre sci-fi videos. Those seem to sell reasonably well and I've seen MCR fans who don't follow toys hoping Super7 will make vehicles and plushes and remote control cars, not knowing that they rarely do that stuff and, aside from us wanting a Back to the Future DeLorean and Joe vehicles and playsets (and TMNT and Thundercats fans), we in action figure fandom have never exactly been pushing S7 to make vehicles. Like, Transformers has vehicles Optimus Prime could drive (Action Masters, Double Pretenders, some media) and I've never heard of anybody jumping to the idea that we'd want S7 to make them.

But music fans get excited about toys and imagine Hot Wheels and Beanie Babies and tamagotchis and stuff that I don't think we'd think to ask for.

I think it's a Super7 site exclusive. I had the same experience.

Maybe I'm an easy touch, but I always preferred when Super7 was making things that you couldn't easily get otherwise.

I have plenty of options to own toys like Ultra Magnus or Tigatron, at numerous scales, but was I going to ever own the Unicron prototype? They offered a Burning Convoy that was much smaller and more affordable for people who couldn't find/afford the Takara ones, and I was even grateful for them making a T-Wrecks because I missed out on the Kingdom release. They would've had me on their Ultimate G2 Megatron had he been tall enough to look good next to ER Optimus, just because we're not gonna get that faithful of a version from Hasbro anytime soon.

I don't even so much mind the directions they've been going in, I think they should just keep offering stuff that Hasbro probably isn't anytime soon – less Dead Optimuses, more Banzai-Trons, for lack of a better way to explain it.

Do we have any sense of the venue for this? Is it a S7 web exclusive or will it be coming out in all the usual other stores? Usually when they have ReActions that aren't part of a wave, they're S7 exclusives…