Toy Fair 2023 is kicking off this weekend, and Hasbro had a private showroom available off site from the main event at that Javits Center in New York City. The intent of this space is not like years past, where entire line ups of new items were shown, with 400 people stuffed in a small space taking pics and video all at once. That was done for us collectors last weekend at Hasbro Pulsecon. This is more of a refined showcase of semi-recent reveals and currently on-shelf product, mostly kid focused, meant for more main stream sources and (we assume) to give Hasbro a place to host retailers who want to carry this stuff in their stores.
Hasbro and their PR teams were kind enough to invite us over to take a spin, so read on to check out some in person shots of what they had out. Again, for collectors most of this has been seen, but there are some new Earthspark shots from the items revealed earlier today, and more Primal/Mirage Studio Series. Stay tuned for tomorrow, we’ll be sharing any licensed stuff from non-Hasbro manufacturers like Threezero and Super 7 if they have stuff to show!