We have even more gaming-related news for you today.
Hasbro attended a fireside chat at this year’s Goldman Sachs Communacopia & Technology Conference to speak about their general plan for the next 36 months. TFW2005 staff attended… so you don’t have to*.
The chat started with a discussion on the recent sale of eOne assets to Lionsgate. Hasbro CEO Chris Cocks mentioned that the toy giant is looking to ‘right-size’ their entertainment effort.
With toys, the company is focusing on ‘driving out costs, driving up share, and then driving growth’.
Hasbro is also looking to ‘fuel the very high-profit flame’ for digital games.
The company stated the following:
“And then just generally speaking [about] digital [gaming], there’s a massive opportunity both in licensing, and our owned and operated games inside of that area. You know, as particularly when you look at categories like mobile, there’s more and more of a premium that gaming companies are putting on brands that people have a strong affinity to; and breakthrough the clutter of these thousands of games that release literally every month. Whether it’s Monopoly on the casual-side, D&D or Magic: The Gathering on the more hardcore-side, or Transformers or G.I. Joe on the midcore-side, Hasbro has this amazing vault of IP that I think gives us a lot of ‘X Factor’ in terms of the value of the company and future potential of our brands.”
This statement comes just days after opening a new division (?) at Hasbro titled Hasbro Retro Arcade to focus more on the retro aspect of video games fueled by beat-’em-up styled arcade games such as Teenage Mutant Ninja Turtles: Shredder’s Revenge, Streets of Rage 4, and Double Dragon Gaiden: Rise of the Dragons.
As the first initiative of Hasbro Retro Arcade, the company will debut G.I. Joe: Wrath of Cobra. It is likely that a Transformers game will follow soon.
Are you looking forward to more video games based on Hasbro properties? Let us know of your thoughts on the thread attached to this news post.