For those of you using Snapchat – there is a new AR lens available which allows you to record your own car and have it transform into a full size robot (on your screen). You can check the lens out here: Transform Your Car Lens by Paramount Pictures.
Transformers: Rise of the Beasts presents the Transform Your Car AR Lens on Snapchat. For the first time, Transformers fans can experience what they’ve always imagined: seeing their own car convert into a full-size robot. Built on SnapML, Snapchat’s machine learning technology, a user’s phone can scan any car—regardless of make, model, year or color—and watch as it converts into a robot.
Paramount Pictures is the first brand to utilize CarML (Machine Learning), a new technology created using SnapAR to apply effects to cars everywhere. The Transform Your Car Lens experience brings the blockbuster IP to every fan by giving them a Transformer, created from their own car.