Transformers ROTB x Monro Optimize Your Ride Promo Incoming

The fine folks over at Monro, an auto service and tire dealer in the US, are partnering with Transformers Rise of the Beasts.  Multiple cross promotions including a Snapchat scan, posters and more will be available.  Also of note, looks like a former member of the Transformers team Ben Montano is leading the charge over at Monro so kudos on the full circle!  Read on for the full details.

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Monro Announces Partnership with “Transformers: Rise of the Beasts”

Transformers-themed service packages and poster giveaways set to hit Monro stores on May 22. 

ROCHESTER, NY (May 22, 2023) – Monro, Inc. (Nasdaq: MNRO), one of the largest independent auto service and tire dealers in the United States, announces its partnership with Paramount Pictures’ and Hasbro’s upcoming film, Transformers: Rise of the Beasts. The movie, part of the popular Transformers franchise, will be released only in theaters on June 9, 2023.

“At Monro, we know that generations of fans and families have connected with, and love, the Transformers universe,” said Ben Montano, senior director of marketing and merchandising. “We are thrilled to partner with this blockbuster film and look forward to welcoming fans to the Transformers branded experience in our 1,300 stores.”

The Transformers: Rise of the Beasts partnership represents one of the most exciting and anticipated collaborations in Monro’s six-decade history. From May 22 through June 24, guests visiting Monro’s participating stores will have the opportunity to scan on Snapchat to convert their car, collect an official Transformers: Rise of the Beasts movie poster, and take pictures next to movie character displays.

Inspired by the celebrated characters in the film, Monro also plans to offer movie-themed service packages such as “Power is Primal Oil Change” and “Roll Out Wheels Deal,” powered by Yokohama. Monro’s family of retail brands will participate in the promotion, including Monro Auto Service and Tire Centers, Tire Choice Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towery’s Tire & AutoCare, Tire Warehouse Tires for Less, Tire Barn, and Car-X Tire & Auto.

To learn about Monro’s partnership efforts with Transformers: Rise of the Beast, visit www.corporate.monro.com. For more information about the movie, Transformers: Rise of the Beasts, visit www.transformersmovie.com.

About Monro, Inc. 

Monro, Inc. (NASDAQ: MNRO) is one of the United States’ leading automotive service and tire providers, delivering best-in-class auto care to communities across the country. With a growing market share and a focus on sustainable growth, the company generated approximately $1.4 billion in sales in fiscal 2022. It continues to expand its national presence through strategic acquisitions and by opening newly constructed stores. Across more than 1,300 stores and 9,000 service bays nationwide, Monro offers customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address customers’ automotive needs to get them safely back on the road. For more information, visit www.corporate.monro.com.

About Transformers: Rise of the Beast

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new breed of Transformer – the Maximals – to the existing battle on earth between Autobots and Decepticons. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.

About Paramount Pictures Corporation

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.