Hasbro and Mattel have finally entered a special multi-year licensing agreement for cross-brand toys.
While Hasbro will bring Barbie-themed Monopoly, Mattel will bring Transformers-themed Uno and (more importantly) Hot Wheels.
“As the toy makers ramp up their Hollywood ambitions, Hasbro will create Barbie-branded Monopoly games to launch fall 2023, while Mattel will produce Transformers-branded UNO games set to release later this year. And Transformers-branded Hot Wheels vehicles will debut in early 2024.
“We are excited to pair some of the most popular brands together for the first time. This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans,” Nick Karamanos, senior vp of entertainment partnerships at Mattel, said in a statement.
“With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” said Casey Collins, president of global licensed consumer products and business development, in his own statement.”
OptimatronPrime
Yeah im with tresob should of made them minicons Those would of definitely work
Mega Prowl
The core class figures wouldn't be able to have those shoes fit them. Think about it, the feet of various core class figures would not fit into where the fingers will go. It would be impossible to fit them onto the figures, themselves, and with how the shoes are shaped, that wouldn't work.
KodyCrimson
If it's close to a tech deck, then Core will work fine with the board. idk about shoes.
Mouthwash
Hmm… What size class, if any, does this scale with do you think? Gotta get that drip for my core OP.
Not prime
Any way I never saw Megaton scattering around Cybertron
Jazz of Staniz
The two biggest toy conglomerates in the world come together to make Transformers crossover products and this is what they come out swinging with
Silly Dave
This isn\'t exactly what I had in mind when I heard transformers x hot wheels…
Not prime
Yep cool super cool but I\'m not buying it. Who wants to buy it anyway. Don\'t tell me any of you guys that you\'re gunna buy it
Tresob
If only it had been the minicons that turned into skateboards…
Black Convoy
Nice find! There's also an HQ image of Megatron skate too. Optimus is sure the second Autobot, I wonder who the third one would be. Grimlock?
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eltonlin98
managed to find a Bumblebee one just now @Black Convoy
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Autobot Reviews
nvm I want those shoes….
Autobot Reviews
Finally! Transformers That I dont want!
Mega Prowl
Found one of the Imperial Toys fingerboards on Ebay, and believe me, you're gonna flip, it's $1.99.
Honestly, the line wasn't getting attention, so the fingerboards Mattel's going to release are probably gonna tank about as fast as the Imperial Toys fingerboards did sixteen years ago.
RodimusRex
I know Barbie well enough to know that Barbie is Optimus Prime and Ken is Bumblebee.
T-Hybrid
No, that's Ken. Barbie as Arcee.
Those look like Hasbro products, which means it's them trying to replicate the Tech Deck play pattern.
That's a *lot* harder than just letting Mattel take Transformers and put them on Teck Deck, Hot Wheels, etc. You're no longer trying to compete with Hot Wheels and Mattel has the ability to eat some of those costs as part of the wider budget for the brand.
It's the same reason partners are coming to HasTak for colllab Transformers. They like the idea of a "converting robot" with their brand, but it'd be WAY easier to license that out to Hasbro and let them use their resources than trying to stand up their own team to come up with a one-off.
Mega Prowl
That won't happen, but it would be hilarious to see.
RodimusRex
I'm really just hoping none of the designers were looped in before the announcement last year and that it just took until SDCC 2024 before they had prototypes of INTERESTING crossovers ready.
At least give us a Barbie in Optimus Prime cosplay, cowards.
Mega Prowl
Yeah, Those may look good, but in the end, I don't think anyone bought those unless there were individuals who are suckers for that kind of thing with no shame in admitting it.