Though our annual New York Toy Fair is pushed to September this year, Spielwarenmesse and The Toy Fair UK will take place on their usual calendar dates. We’ve received some info from several exhibitors who are set to showcase Transformers toys and licensed merchandise at the 2023 Nuremberg & London Toy Fairs*.
With Transformers: Rise of the Beasts hitting theaters this year, manufacturers are planning to release their products around the movie’s hype.
Exhibitors (Updated: 01/18/2023):
- Sambro International
- Character Options
- Simba Smoby
- YuMe Toys
- Bandai UK
- MV Sports & Leisure
You can check out additional info, after the jump.
The Toy Fair 2023 will take place from the 24th of January to the 26th of January in London, UK.
Spielwarenmesse 2023 will take place from the 1st of February to the 5th of February in Nuremberg, Germany.
*Disclaimer: Nuremberg and London toy fairs are industrial trade shows. Products will only be showcased to invitees.
Toy Fair UK (London, UK): Stand F16
Set to launch Transformers novelty collectibles and plushies based on Transformers: Rise of the Beasts and Transformers: EarthSpark. Plushies will feature Optimus Prime and Bumblebee among other characters under Sambro’s Lil Bodz line. These plush toys’ small bodies are paired with oversized heads and come with electronic sounds. Set to launch Autumn/Winter 2023.
Toy Fair UK (London, UK): Stand N16
The UK company is now planning to expand the Stretch Armstrong Transformers line in 2023 along with Star Wars characters.
Toy Fair UK (London, UK): Stand B50
The company plans to capitalize on the hype of the upcoming movie. Simba Smoby plans to market its transforming RC G1 Optimus Prime along with Transformers: Rise of the Beasts. In addition to that, their subsidiary, Jada Toys is set to release die-cast vehicles based on ROTB characters.
Nuremberg Toy Fair 2023 (Nuremberg, Germany): Hall 12 – Stand F3
Set to launch a brand new Transformers collectibles line under their DZNR (pronounced: Designer) brand. The line will feature a character plushie-in-a-box, but now with a unique split design approach, where every character bears two contrasting designs separated into the two halves of the free-standing figure.
Toy Fair UK (London, UK): Stand N17
Features YuMe Toys’ Transformers DZNR line. See above.
MV Sports & Leisure
Toy Fair UK (London, UK): Stand E75
While not much is told about what will be featured, MV Sports will carry a new line of Transformers activity items. If we consider what the company produced during previous Transformers movies, we expect to see children’s scooters and other ridable vehicles.
Special mention: Hasbro
Nuremberg Toy Fair 2023 (Nuremberg, Germany): Hall 4A – Stand C-30 to D-31
Toy Fair UK (London, UK): Gallery Suites
Once again, Hasbro will take the biggest floor spaces at Spielwarenmesse and Toy Fair UK. Hasbro did not officially communicate to us what they will showcase during said Toy Fairs, but we expect to see product reveals of Transformers: Rise of The Beasts to be the main focus this year.