
Toy giant Hasbro has authorized the sales process of segments of eOne (Entertainment One) which does not directly support the company’s Branded Entertainment strategy.
Hasbro will maintain the capability to develop and produce animation, digital shorts, scripted TV and theatrical films for audiences related to core Hasbro IP.
“In support of its recently announced Blueprint 2.0 strategy, Hasbro plans to significantly increase strategic investment in key brands, with a focus on gaming, direct to consumer, Franchise Brands and licensing. Priority brands for investment include PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MY LITTLE PONY, POWER RANGERS, PLAY-DOH and Hasbro’s iconic portfolio of board games including MONOPOLY and CLUE. The Company plans to maintain significant development, production and financing capabilities to support its core brands across film, TV, animation and digital shorts. These projects will span Hasbro’s beloved brands and will also include the development of new IP such as the recently announced Kiya and the Kimoja Heroes that is scheduled to premiere on Disney Junior and Disney+ in 2023.”
Elaborating further, Hasbro CEO Chris Cocks stated the following:
“As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig and Transformers, we plan to expand our entertainment offerings across scripted TV, digital shorts, and blockbuster films. We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP related entertainment.”
The process aims to maximize the value of this significant business for Hasbro and its shareholders. There can be no assurance that the process will result in a sale. The Company anticipates that the process will take several months. In the interim, Hasbro’s entertainment team will continue to operate under the eOne production mark. Hasbro does not intend to make any additional comments regarding this process unless and until a transaction is entered into or the process is terminated.
Fenrys
That's pretty much the extent that I remember hearing about it. I remember hearing that it was supposed to be very Snake Eyes/Storm Shadow focused.
SilverOptimus
The last I saw of it was production art (in a style of an animatic) during an expo. It looked pretty much like the Snake Eyes movie, but replaced Akkiko with Jinx. Snake Eyes looked like a black Power Ranger and Storm Shadow was muscular and very Marvel's Crossbone-ish.
Wreckneck
I
I feel like writing media off for taxes should be illegal on principle.
Fenrys
There was also a G.I. Joe toon announced around the same time that never came to be, don't know if it made it as far along as Micronauts though.
Szilko
Chris Cocks moment
Novaburnhilde
Ouch, that's pretty scummy. :/
I was curious what ever happened to that show.
SilverOptimus
So, that's what happened to Micronauts. I was wondering why, even after seeing stills from the show, we never heard from it for a long, long time.
lordmegatron64
That's disgusting
AcademyofDrX
Not sure if this is the right place for it, but Hasbro produced two seasons and 52 episodes of an animated series, then wrote the whole thing off for tax reasons. It was never even shopped to any networks, so it never had a chance to air.
Details courtesy of Mitchell Golden at Instagram and a Twitter thread from Eric Rogers, speaking out in support of the WGA writers strike.
I don't know that eOne was involved in the production, but acquisition write-downs are one way to get the tax benefit.
Pcsolyar
Just expand the quote in my post, I already did
ezim93
Can someone mirror it or something for those of us stuck behind the paywall?
AcademyofDrX
For those who are into that kind of thing, Lucas Shaw has a media newsletter at Bloomberg that is pretty good.
Pcsolyar
Hasbro in Talks to Sell Entertainment One to Its Founder
Via Bloomberg:
Hasbro Is in Talks to Sell ‘Yellowjackets’ Studio to Its Founder
Gumblor Gimbles
That…. that isn't true at all, but alright
RKillian
They _are_ different figures. The real mistake here was repacking the Earthrise version in Kingdom. They could've given that slot to practically any other figure and done better.
People are going to say you're looking at it from the wrong end because Hasbro makes their money from the stores and not collectors so they'd already been paid before distribution comes into play. But you're _right_, because if Target can't figure out how to get product to stores, and it doesn't sell as a result, then their spreadsheet robots are going to respond by cutting orders to Hasbro.
I don't have such a problem with so-called "variety characters" though. I think the real problem is that alot of the product they put out just isn't good enough. It doesn't have much character and the cost cutting is literally oozing out of it. But they are never going to do anything to change course. They are not going to spend more money. They are not going to write stories like it's 1985. They are not going to make the brand attractive and attainable to more outlets. They're going to continue to flood four major stores (Walmart, Target, Amazon, Ollies) with poorly designed junk priced like it's not that's backed up by zero advertising and a forgettable show released too early or too late because they can't coordinate with anybody anywhere.
Megasquared
I am pretty sure that the only thing your mind produces is more of your putrid nonsense.
TheLastBlade
PlanckEpoch
….huh? What? Quite literally Bandai-Namco owns studios like Sunrise in a big media blob. Gundam is one of their big cash cows in media. The toy/kit making venture and the animation side are tied so close to the hip they're Siamese twins.
SPLIT LIP
Bandai Namco Filmworks – Wikipedia
lordmegatron64
lol