
Thanks to an article by Bloomberg, we now know that Hasbro is in the process of reevaluating its entertainment plans.
The article highlights multiple factors including the impact of the COVID-19 Pandemic wreaking havoc on Hollywood box-office, and the passing of Hasbro’s former CEO, Brian Goldner, as the root causes of the reevaluation.
Mr. Goldner was also a part of the director board of Paramount Global (formerly known as Viacom CBS). His passing may have severed the tight connection between Paramount Pictures and Hasbro. At the moment, Paramount produces and distributes entertainment based on Hasbro properties such as Transformers, G.I. Joe, D&D, etc.
According to the article, Hasbro is looking at two options:
- [Hasbro] can take the existing staff [at eOne] and redirect it to make branded entertainment (think “Peppa Pig” movies), and shut down work on projects like “Yellowjackets” and “Designated Survivor.”
- [Hasbro] can sell everything it doesn’t want.
With the current 5-Year Agreement with Paramount Pictures coming to a closure at the end of 2022, Hasbro will also have to reevaluate the partnership on whether to extend or to let go.
CEO of eOne (a subsidiary of Hasbro), Mr. Darren Throop, will be stepping down at the end of this year as well.
According to Bloomberg, all will be announced at this year’s Investor Day.
You can check out the full article via Bloomberg.
avengerboy123
I started watching it and it just wasn't for me. I want to look up some highlights but along with all the other stuff that I watch and real life responsibilities, I have to be a little more selective with what I watch.
RKillian
I said at the time that I liked it as a throwback to how licensed movies used to be made. It reminded me of the 1986 Masters of the Universe movie. They're vaguely familiar but they're _not_ G1 or Filmation. That said, I didn't buy it or even watch it a second time.
ToaDraco
I used to play it but got bored of it. It's a simple mobile game like the rest, I'm talking about an actual, proper console game. I'm sick to death of mobile games and their greediness.
SillyMcGilly
Feels bad bro.
Pixelmaster
SillyMcGilly
I really miss stuff like Transformers Animated. That show was so based. Seems like nothing to that quality will ever happen again in Transformers.
As much as I like Bumblebee, it might've been a one hit type deal. I was really hoping that RotB would be good, but from the way Paramount is acting I am not so sure anymore.
AcademyofDrX
What an absolutely terrible take, as if Bumblebee didn't have the most coherent and engaging narrative in the whole franchise.
Rojixus
I have been saying that for years, I knew that live action crap would drive the franchise over a cliff eventually. Live action Transformers inherently places too much importance on the human characters, thus making it an inferior medium for the brand by default.
AcademyofDrX
Did everyone hate Bumblebee? It was only four years ago. Even if RotB isn't good, there haven't been two good Transformers movies in a row … ever. TF doesn't have Marvel or Star Wars output or quality, and the highs can't compete with something like Batman, but I don't understand the level of bedwetting here.
"We need help from the guys who made Morbius" lol
Neko-bot77
Hopefully the Netflix wfc shows didn't scare them off of trying more "100% animated, no humans" movies. If they fixed the issues wfc had they could potentially have something worth watching
SillyMcGilly
3D is cheaper to make look decent.
Well, that's not encouraging if they are scared to show it off, lol
I am pretty concerned for the Transformers franchise in general, right now. If Hasbro did sever ties with Paramount, I really hope they join with Sony or something for some movies, maybe animated or something like Spiderverse, rather than Disney. I hate Disney. And IMO live action Transformers is a lost cause right now in general. We really need some new good animated Transformers media or something to get it going, or even a good larger video game project rather than some useless mobile thing that dies in a couple of years.
GrimLocke
I was referring to the possibility of whatever Trigger would do with a Transformers license would be too lewd for Hasbro.
I do think it's a risk worth taking, so long as the guy who did DitF is not directing. That may be a fate worse than Bay.
Autobot Burnout
How the hell would Trigger lead to Kiss Players?
Kiss Players was Takara trying to appeal to an unusual market with Binaltech/Alternators molds. It comprised like, four figures, a manga, and a radio program.
Trigger meanwhile is absurdly obsessed with Transformers. SSSS Gridman was literally populated by Shattered Glass figures and the Gridman upgrade people were the AOE Dinobots. They're essentially BEGGING to get a series.
Rocka5438
maybe just make a really good glorified toy commerical again if thats all hasbro are willing to do. i know most cartoons nowadays have a limited cast, but it doesnt even have to be 3d
Rodimal Rodimus
This, This right here.
GrimLocke
I think the choice they're making, and not at all without warrant, is that they can't trust that a Trigger TF wouldn't be a second coming of Kiss Players, pun intended.
Still, let's see how Gridman x Dynazenon fares, and if it further includes even more TF easter eggs.
And, at the very least, Gridman and Dynazenon got some good productions from Good Smile Company and, oh, yeah, this little company that some of you might know called Takara Tomy, among many others.
T-Hybrid
I think it's already too late for Paramount. Retalliation got pushed back at the last minute and left them with a huge line of toys in stores with no tie-in at theaters. Then Snake Eyes got boned by COVID, and now RotB got pushed back at the last minute.
Hasbro relies on the movies to help sell the toys. But that relationship breaks if the toys are on shelves with no film. There's a whole line of RotB toys that were already in plan and on their way to stores when this went down. They're not gonna be happy. The difference, though, between this and all the Marvel stuff getting out of alignment with the media is Hasbro can control their licenses while they're at the mercy of Disney for stuff like Marvel/Star Wars.
Autobot Burnout
Very well then.
AcademyofDrX
I think this is fundamentally off-base and is a misunderstanding of how these things work, but we may just have to agree to disagree.
Bass X0
Actual 80s Bumblebee did it better than movie Bumblebee without having to lose his voice or be damaged.