False start, 5 yard penalty, repeat first down. After a hiccup yesterday, LEGO and Hasbro have officially revealed an epic collaboration for G1 Optimus Prime in LEGO form. The 1,500+ piece LEGO set will convert from robot to truck and back without taking things apart. He comes packed with his Ion Blaster, Energy Axe, Jetpack, Energon Cube, and Matrix of Leadership. Retail is $170 USD and is due to go on sale June 1st 2022 at LEGO.com/optimus and LEGO stores. Read on for all the official copy, pics and reveal trailer!
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The LEGO Group and TRANSFORMERS:
ENGAGE BRICK MODE
The LEGO Group and Hasbro unite to reveal the new, fully converting LEGO® Transformers Optimus Prime
- The collaboration marks the first time these leading global toy companies have worked together
- Featuring both Robot and alt modes, this is one of the few LEGO sets that converts between two different models
- The massive set includes over 1,500 LEGO pieces and stands over 35cm in Robot mode and 15cm high in alt mode
Billund, Denmark May 12th: Leading global toy companies, the LEGO Group and Hasbro, Inc. (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO® form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.
The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.
Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”
Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”
Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.
The LEGO Transformers Optimus Prime set will be available globally from LEGO.com/optimus and in LEGO stores from June 1st priced at 169,99 USD/EUR.
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Product detail
10302 LEGO® Optimus Prime
RRP: 169,99 USD/EUR
Age: 18+
Pieces: 1,508
Measures:
- Truck Mode: Measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long and 4.5 in. (12 cm) wide.
- Robot Mode: In robot mode, the model stands over 13.5 in. (35 cm) tall
About Transformers
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn).
h82blat
These are the bees knees:
View attachment 30057306 View attachment 30057307
Dunkle
Proof of concept… View attachment 30044789
Snaku
Received the trailer from ShowZ and built it over the weekend. You can tell it's made of KO Legos and some of the flat panels along the top just don't want to lay down completely flat but otherwise I'm very happy with it. I'm the kind of person who always wants Prime to have a trailer so this really completes the set for me (though I might need to look into that knee mod). One negative for me is that they included autobot logos but they're the colorful logos, not the toy style red logo with silver outline. I used some stickers I have but the biggest I had are the size of his shoulder symbols and are pretty small on the trailer. I could get some bigger ones but I don't know if I care enough to do so.
Effigy
To be honest, at this point, I’d rather have $30 and those 3 hours than knees for Lego Prime.
h82blat
For $30 and about 3 hours build time, your LEGO Prime can have knees!
All details in this video:
View attachment 30037431
daimchoc
Is this different from the ones we've seen listed on aliexpress?
ziltama
3p KO trailers with accessories and LED kits have been around a long time. This is not new.
KO as in KO lego pieces.
CobraKai
Pretty cool. I like the lego Bay sword. It woulda been sick if the energon cube was clear with a light brick.
Blam320
The post you quoted clearly says the trailer is listed as “coming soon.” So I would take that to mean no, nobody has it yet.
Obnimaz
The Energon cube comes with Prime himself but until I looked at the pic I forgot too. Does anyone have one of these in hand already? I like it
Snaku
Gundamit has a trailer listed as coming soon. With a name like Lebo, we're definitely looking at knock off Legos rather than an independent brick toy company like Mega so I doubt you can expect much in the way of quality. Still, I'm getting it and I look forward to having a trailer for this Optimus.
I like that it has places to store the jetpack and axe. And it comes with the repair bay robot thing and Roller. The Bay sword I could do without and the energon cube is nice but I'll never use it. All that for $80 is damn reasonable though, again, I wouldn't expect Lego quality.
CobraKai
Ended up scrolling through an Instagram I barely used for 30 minutes after seeing that pic
Blam320
While this is very cool, it’s also not an official product.
Dunkle
Instagram
Has… has anyone seen this yet??? THIS IS SO CLEAN WTF
John TheDestroyer
I would absolutely love to have the main cast of characters as head busts like these. I have some of the star wars ones and I love them
Obnimaz
Lego just revealed the Star Lord helmet. I think heads would be a great direction to go since it avoids war vehicles/weapons enterily. And with as good as this helmet looks, I think they could pull off anything, G1, Movieverse, etc pretty decently. This already reminds me of Bumblebee movie Blitzwings head design
Enderstone
Man I'd like Lego Speed Champions to do a Camaro or a Beetle. Or maybe have both as a two pack.
G1 Cassette Hunter
Just found this on the shelf at my local Target in MA. Amazingly it was not there for Christmas.
Jeddostotle7
Oh hey, it's RKFern's alternate build.
daimchoc
Just saw this on Aliexpress: https://www.aliexpress.us/item/3256804389314206.html