False start, 5 yard penalty, repeat first down. After a hiccup yesterday, LEGO and Hasbro have officially revealed an epic collaboration for G1 Optimus Prime in LEGO form. The 1,500+ piece LEGO set will convert from robot to truck and back without taking things apart. He comes packed with his Ion Blaster, Energy Axe, Jetpack, Energon Cube, and Matrix of Leadership. Retail is $170 USD and is due to go on sale June 1st 2022 at LEGO.com/optimus and LEGO stores. Read on for all the official copy, pics and reveal trailer!
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The LEGO Group and TRANSFORMERS:
ENGAGE BRICK MODE
The LEGO Group and Hasbro unite to reveal the new, fully converting LEGO® Transformers Optimus Prime
- The collaboration marks the first time these leading global toy companies have worked together
- Featuring both Robot and alt modes, this is one of the few LEGO sets that converts between two different models
- The massive set includes over 1,500 LEGO pieces and stands over 35cm in Robot mode and 15cm high in alt mode
Billund, Denmark May 12th: Leading global toy companies, the LEGO Group and Hasbro, Inc. (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO® form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.
The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.
Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honour and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”
Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”
Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.
The LEGO Transformers Optimus Prime set will be available globally from LEGO.com/optimus and in LEGO stores from June 1st priced at 169,99 USD/EUR.
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Product detail
10302 LEGO® Optimus Prime
RRP: 169,99 USD/EUR
Age: 18+
Pieces: 1,508
Measures:
- Truck Mode: Measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long and 4.5 in. (12 cm) wide.
- Robot Mode: In robot mode, the model stands over 13.5 in. (35 cm) tall
About Transformers
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn).
galvatran
Agree. You might end up with, um, a white Prime aka Ultra Magnus…
Ejector369
Whenever I get a brand new and improved desktop computer, I'm gonna design my own LEGO Beast Wars MOC's on BrickLink Studio!
FYI, my old PC went out of service for good because it got slower and slower before crashing.
Big Convoy XIII
Oh yeah, you should be able to. There are plenty of sites & outlet stores that sell small sets with specific pieces, or even individual pieces. So you shouldn’t have a hard time finding what you need.
Mugenlazlo
I\'d go for some Lego Beast Wars characters.
SunStomper
I saw two Pipes and then the next week when I had the cash for one I had to take the one left with a blemish on the figure… aside from plenty of rabid TF fans there is a really lucrative scalper market going on, like the local businessman's toy shop around here who buys out all the Walmart and Target stock and then offers them for $10 more a few blocks down the road. Then he will super lowball you if you try and sell him anything. He's not getting a dime from me again I've had it with his game. It's fine to make money, but you don't have to snatch up everything!
artiepants
yeah, unlike Transformers increasing more than 100% in 15 years – 150% in the case of Deluxes!!! (while also getting smaller, hollower, less accessories, minimizing pins and screws, less paint, lower build quality in terms of tolerances and "solidness") Lego has had fairly minimal price increase in the decade or so I've been getting sets for my son. Sometimes the licensed sets are a bit more, but like @Deruji said, they've hung in that "around 10¢ a piece (8-12 being pretty common) range" with lines like Ninjago and Speed Champions being notably under that.
you can also almost always find sets no matter how popular they are unlike TFs these days that you often have to preorder if you have any hope of seeing them. I mean, I never even saw Pipes at B&M retail: PIPES!!! Who wants Pipes besides me!!?!?!?!!
SunStomper
Thanks for pointing out MOC designs I hadn't seen those before. I have been squirreling away parts to DIY a few TF's, so I have most of the build already. Now I have to decide if I should go my own direction entirely or use the LEGO design as a base to work from… they did a great job with his cannon, but I think perhaps the hands and arms could use some revision.
AcademyofDrX
I support experimentation, but this set has a lot of uncommon parts in specific colors that are not likely to be available one-off. I have an extensive collection, but whenever I've tried to build an official set without buying it, I've ended up paying close to the retail price to source the required components. I do not think replicating this official build will be cheaper. A better option might be building one of the MOC designs published on the internet.
SunStomper
Running with it from the instruction manual is a pretty good idea for those of us who would have a hard time affording it. Also reducing the need for the set is that I'm sure there's also aspects of the build I'd want to do differently, the great thing about lego and Mega bloks.
Deruji
It's not that sets are costing more just like that. Sets nowadays have more parts. The average is still around 10 Cents per piece when looking at the whole range of products.
For example, LEGO isn't offering us X-Wings built only with 2×4 bricks and going 'Here, that's accurate'. They are putting in more details i.e. 'greebles' than before, with more accurate shapes, and that means more parts.
You can always wait for a sale or just download the instructions straight from the product page and build it.
galvatran
It appears you cannot pull the matrix open? How on Cybertron are you suppose to light our darkness hour?
HnH
Lego these days is expensive, transformers these days are expensive…..imho i can justify the 170 pricetag….. he'll be on my desk when in and built!!!!
Effigy
If you think $170 is a lot, it would probably be double that with the trailer. I’m glad they skipped it, personally.
AcademyofDrX
The matrix clearly wasn't a priority for Lego, and given everything else in the package, I don't think it should have been. It looks fine in his chest, but I don't think it's going to get much attention during play or while displayed.
mx-01 archon
It would, because Lego simply does not have a part in their inventory that allows for adequate knee stability at this scale, that can be built to their durability standards.
Johntimus Prime
I really want to be excited, but…
>Robot only, no trailer
>$170 price tag
>No knee articulation
The last one is the real kicker for me. It was why I ignored Lego Voltron. Why does Lego have such a hang-up with giving these big, expensive sets knees? Surely it wouldn't drive up production costs that much.
It's still cool in a way and what we wanted with Kre-O, but dammit.
Obnimaz
The strange thing is they are able to print on that piece and didn't. They could have just used clear blue with orange matrix printing and we all would have been happy. I'm still buying him though
SunStomper
I have seen depictions of the G1 design, looks pretty cool but I (maybe unfairly) expected better… but it could be by release.
mx-01 archon
Lego isn't gang-molded like that, but they do like to eliminate extraneous colours where possible, because it streamlines the build system. One single clear blue stud (well, two, since they'd give you a spare) would be a bit of an oddity in the parts inventory.
Pretty sure they settled on that particular piece to represent the Matrix because it's the only small orange dome-shaped piece that they're currently producing. Perhaps more visually accurate would be to use an solid orange dish with a clear blue stud on the end, but I think that's where the clearance issues come into play.
John TheDestroyer
It wouldn't be that. Lego pieces aren't produced in the same way as Transformers are, on a mold with multiple different pieces. So where on a regular Transformer, having one piece a different color would be an issue since an entirely new mold would be needed, there is no such issue with Legos. Since they produce vast numbers of the same pieces for multiple different sets, they could just tell their round-1×1-plate-mold machine "okay, make x-number of this in translucent blue, and then sort over to this area to be packed 1 each into these Optimus sets." Obviously that's not exactly how that works, but an educated guess, based on the fact that plenty of sets have one single piece in a single color, usually used for a specific detail
I'm honestly flabbergasted at this Matrix using a translucent orange piece, because it makes no sense to me. Lego are usually the best of the best when it comes to accurately recreating details