Hasbro has published its 2021 Annual Report and the 2022 Proxy Statement for the general public to read.
Regarding Transformers, the toy company highlights the 5-year agreement with Paramount Pictures which includes Transformers live-action movies. Although the agreement was signed back in November 2017, Transformers: Rise of the Beasts will still fall under the same deal due to its original 2022 release date. Hasbro states that the upcoming Dungeons & Dragons movie is under a separate deal not affiliated with the aforementioned agreement for 5 years.
“In October 2017, we entered into an agreement with Paramount Pictures (“Paramount”) to produce and distribute live action and animated films, as well as television programming based on Hasbro brands over a five-year period. Hasbro’s global eOne studio plays an active role alongside Paramount in content development and production under this relationship. Hasbro also plays a significant role in financing films created through this cooperative agreement. Under this relationship we plan to release TRANSFORMERS: RISE OF THE BEASTS, a feature length film expected in summer of 2023. In addition, under a separate agreement entered with Paramount, where Hasbro’s eOne studio will serve as the production entity, we plan to release a DUNGEONS & DRAGONS feature length film, expected in early 2023.”.
Hasbro is also set to activate a strategy for the Transformers franchise based on the strategy they carried out for the My Little Pony franchise.
“Last year marked the successful relaunch of an iconic Hasbro Franchise Brand: MY LITTLE PONY. Led by the expertise of the eOne team, My Little Pony: A New Generation animated feature and global campaign drove the brand. The film fueled greater than 100% growth in toy and game point of sale in the fourth quarter 2021 and double-digit growth in licensed consumer products for the year. With a significant multi-year content road map led by eOne – including 500 minutes of animation this year alone – and a deep and innovative merchandise program, we believe MY LITTLE PONY is positioned to reclaim its place as a leading global lifestyle brand through expansive Blueprint activation. We are actively building similar executions with TRANSFORMERS starting in 2022 and DUNGEONS & DRAGONS in 2023.”
You can check out other Transformers-related tidbits from the report, after the jump.
“The successful Netflix release of My Little Pony: A New Generation supported entertainment revenue growth in the year, as well as higher Consumer Products sales. Future Hasbro-led content this yearincludes additional animated MY LITTLE PONYspecials and series, a MAGIC: THE GATHERINGNetflix series, Transformers EarthSpark series on Nickelodeon; Transformers BotBots Netflix series,and new seasons of PEPPA PIG and PJ MASKS. In2023 we are planning for the theatrical release of Transformers: Rise of the Beast and Dungeons & Dragons live-action films. Each of these offer an enhanced opportunity to activate brands around the Blueprint in entertainment, in gaming, in toys and in licensed merchandise unlocking additional value for our rich brand portfolio.”
“The Franchise Brands portfolio net revenues increased 22% in 2021 compared to 2020. The majority of the 2021 increase was driven by higher net revenues from MAGIC: THE GATHERINGproducts, as a result of successful card sets released throughout the year, including multiple record setting releases and higher digital gaming net revenues from Magic: The Gathering Arena. To a lesser extent, higher net revenues from NERF products, most notably in the US, higher net revenues from the MY LITTLE PONY brand, due to the release of the film MY LITTLE PONY: A NEW GENERATION and the launch of the associated product line, as well higher net revenues from TRANSFORMERS products supported by the release of the final chapter of the animated television series trilogy, TRANSFORMERS: WAR FOR CYBERTRON in July 2021, contributed to the increase. In addition to these increases, were higher net revenues from PLAY-DOH products”