Hasbro held their first-ever Ignite event (a.k.a Innovation Showcase 2022) for retailers and investors to highlight what’s upcoming for years 2022 and 2023.
Among the highlights was the Transformers franchise. Speaking to the audience, Jenny Whitlock, Vice President – Global Franchise Strategy & Management, stated that plans are underway for Transformers: Rise Of The Beasts and included a slide with the movie title against an Aztec (?) backdrop featuring Beast characters as well as Optimus Prime.
“We’re partnering with eOne, Paramount, and a visionary new director to bring to life a Transformers story like you’ve never seen. The film will pick up after the events of 2018’s Bumblebee and follows Optimus Prime, Bumblebee, and an unlikely team of humans who are joined by a group of powerful new allies; the Transformers Beasts. The introduction of beast characters will be a significant moment for all. From kids to core fans, and especially those who grew up with Beast Wars in the 90s. Transformers: Rise of the Beasts raises the stakes and set us up for what’s to come over the next few years in our film franchise.”
The film is touted as Hasbro’s biggest theatrical event to date.
Ms. Whitlock did not forget to mention their other partnership with Viacom. Nickelodeon’s Transformers: Earthspark.
The toy line for the series was described as below:
“Transformers: Earthspark presents many firsts for Transformers that we’re bringing to life for kids. Leaning into insights, we’ve identified core pillars of play that allow us to take conversion to another level and connect with kids to deliver on the magic they want [to be] brought to life in toys. Surprise Conversion, Classic Conversion, and Magic Conversion will create a true show-to-shelf moment for the line and an innovative new way to convert Earthspark’s greatest heroes.”
You can check out the Transformers-related slides, after the jump.