Coming to us from the official New York Toy Fair website, we now have word that Hasbro will be returning to the event in-person in 2022. This comes after 2021’s Toy Fair was cancelled due to the covid-19 pandemic. In addition, it is reported that Hasbro will host its own showroom thanks to the space the newly-expanded Javits Center has provided.
As stated on the website:
The Toy Association has announced that the newly expanded Javits Center has paved the way for enhanced experiences and more space for the global toy community to gather at Toy Fair New York 2022. Thanks to the additional square footage, for the first time ever, Hasbro will host its showroom on-site at the 2022 show.
“In the past, due to lack of space, Toy Fair was simply unable to accommodate Hasbro and its many brands and franchisees on-site at the Javits Center,” said Kimberly Carcone, senior vice president of global market events at The Toy Association. “We are thrilled to be able to host Hasbro at the 2022 show, and believe it to be symbolic of the important return to live events and the show’s evolution to serve the business needs of all exhibitors and guests!”
“We’re excited to join industry colleagues at the Javits Center as we return to Toy Fair New York and showcase the power and potential of Hasbro’s Brand Blueprint,” said Eric Nyman, chief consumer officer and chief operating officer of Hasbro Consumer Products. “As we continue our transformation into a leading play and entertainment company, we look forward to sharing an update on our pipeline, storytelling and content built around our powerful brands, to seeing partners and old friends, and to making new connections on the show floor as we kick off 2022.”
The event will take place on February 19-22. Traditionally, New York Toy Fair has proven itself to be one of the best events for Transformers toy reveals and other assorted news. With that in mind, let us know what you’re hoping to see on the boards!