Hasbro has sent us a press release announcing Transformers: The Experience, a unique worldwide tour set to debut in Summer 2022.
“Attendees of Hasbro Pulse Con 2021 were the first to hear the Cityneon and Victory Hill Exhibitions announcement of TRANSFORMERS: THE EXPERIENCE. Excitement is building as this state-of-the-art, immersive exhibition is set to debut in North America in Summer 2022, followed by a tour throughout the region. A second unit will launch in China in Q4 2022. Launch cities will be announced in the future.
Explore a universe where there’s… More Than Meets the Eye at TRANSFORMERS: THE EXPERIENCE. Guests are invited to test their skills – and their courage – as they pick a side in the intergalactic battle between the valiant Autobots and the underhanded Decepticons. With hands-on interactives and high-tech immersion, the Transformers world comes to life like never before. The experience sweeps guests across the universe to train alongside iconic heroes like Optimus Prime and Bumblebee and score victories against villains like Megatron and Starscream. With the fate of the TRANSFORMERS robots at stake, which side will you choose? Come experience this memorable and share-worthy adventure for all!”
You can check out the full press release, after the jump.
Transformers: The Experience World Debut
in North America Summer 2022
China Tour Soon To Follow
An All-New Hands-On Interactive Experience!
Attendees of Hasbro Pulse Con 2021 were the first to hear the Cityneon and Victory Hill Exhibitions announcement of TRANSFORMERS: THE EXPERIENCE. Excitement is building as this state of the art, immersive exhibition is set to debut in North America in Summer 2022, followed by a tour throughout the region. A second unit will launch in China in Q4 2022. Launch cities will be announced in the future.
Explore a universe where there’s… More Than Meets the Eye at TRANSFORMERS: THE EXPERIENCE. Guests are invited to test their skills – and their courage – as they pick a side in the intergalactic battle between the valiant Autobots and the underhanded Decepticons. With hands-on interactives and high-tech immersion, the Transformers world comes to life like never before. The experience sweeps guests across the universe to train alongside iconic heroes like Optimus Prime and Bumblebee, and score victories against villains like Megatron and Starscream. With the fate of the TRANSFORMERS robots at stake, which side will you choose? Come experience this memorable and shareworthy adventure for all!
The TRANSFORMERS franchise has become a global entertainment brand with millions of fans, a storied legacy, and a revered place in modern popular culture. The brand’s enduring connection with fans crosses borders and spans generations through films and TV series, video games and toys, and live action experiences and theme park realms.
“We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” said Matt Proulx, Head of Location Based Entertainment at Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”
Cityneon’s Executive Chairman and Group CEO, Ron Tan said, “Hasbro is one of the Group’s first partners in our foray into immersive experiences. Our partnership has come a long way and I am excited to see the newly created and multi-million dollar production – Transformers: The Experience premiere in North America and China in 2022.”
For more information about TRANSFORMERS: THE EXPERIENCE, visit transformerstheexperience.com.
CONNECT WITH CITYNEON:
Official Website: www.cityneongroup.com
Facebook: @cityneonholdings
Twitter: @cityneonholding
Instagram: @cityneonholdings
About Cityneon Holdings Limited:
With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman and Group CEO, Ron Tan, together with Hong Kong veteran entrepreneur and investor, Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds approximately 9% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$29B of assets under its management across 100 funds and investment products globally. Other institutional shareholders of the Group include EDBI – a Singapore government-linked global investor, and Pavilion Capital – a Singapore-based investment institution which focuses on private equity investments, that made strategic investments to the Group in August and October 2019 respectively. In April 2021, Cityneon welcomed new investors Seatown Holdings International, Qatar’s Doha Venture Capital, which will now own approximately 4% of the Group, and other financial institutions and family offices in Singapore and China, joining the already strong stable of shareholders to support the Group’s further expansion globally. For more information, please visit www.cityneongroup.com.
About Victory Hill Exhibitions:
Victory Hill Exhibitions is a subsidiary of Cityneon Holdings and is the worldwide leader in producing Hollywood IP exhibitions. Their offerings include JURASSIC WORLD: THE MOVIE EXHIBITION in Guangzhou and Shanghai, China; JURASSIC WORLD: THE EXHIBITION in Dallas, Texas; Marvel Avengers S.T.A.T.I.O.N. in Las Vegas, Toronto, and Seoul; AVATAR: THE EXHIBITION in Chengdu, China; and The Hunger Games: The Exhibition in Las Vegas.
As a global IP management company which strives to create interactive exhibits that attract visitors and have educational value, Victory Hill with its 25 years of experience and cooperation with pioneers in technology from around the world, is able to create astounding interactive experiences, and can adapt to satisfy each and every unique need of our clients.
griffin-of-oz
Has anyone had anything emailed to them from their mailing list yet?
I noticed that the Transformers Experience was mentioned in the 2021 annual report as still being on track for Summer 2022, but their website is still pretty much empty.
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griffin-of-oz
See the original announcement of this exhibit from 6 years ago… which ended up in China first, so I would expect the American exhibit to be the same or a slightly modified version – a video walkthru is on the CityNeon website, and someone uploaded to youtube here…
It was originally planned for Las Vegas 6 years ago (where they did the Avengers Exhibit), so my guess is that city could be its first location, or at least one of the planned locations, as it is noted in the press-release to be touring "the region" (America or North America).
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Fulltiltmonkey
If they did it like the people would all become headmasters or something that also could be awesome cause you would have a different experience each time and engage in like groups of 9 for each side so you could be a part of either story
Fulltiltmonkey
Tell me I get to wear an EXO suit…
galvatran
Transformers: The Touch would have been too gaudy in today's world sadly.
My guess is you get to sit inside Autobot Ironhide (vehicle mode) & Ironhide transforms into bot mode. (where is that gif?). Staff then do a quick clean up cos, you know, of covid guidelines then the next person in the long line gets to live (or is it die?) the same experience.
Doug
At first l thought it was a new television series.
Torque
Well this sounds cool! Though yeah, incredibly vague for sure
If it were switched, wouldn't they be excitedly pointing at Megatron?
northernautobot
Do we know where this will be based?
KickCounterkick
So what if they switched them? It'd still kinda be an issue. I think it's best just to think of this as them trying to display diversity on their poster while also showing the team-based aspect of whatever this is.
I just wouldn't overthink it too much
Chadderbug
If anything, have we noticed the poster for this? White family on Autobots, Black family on Decepticons. Not to be racist but odd choice.
The Happenin Rhinoceros
Uh huh. Could they possibly be any more vague?
SilverOptimus
News Post: Transformers: The Experience To Debut Summer 2022