Hasbro and eOne participated at J.P. Morgan 49th Annual Global Technology, Media, and Communications Conference to give a brief highlight on several projects both companies are working on.
Regarding upcoming Transformers entertainment content, eOne CEO Darren Throop stated the following:
“Another one that’s going into production very soon is Transformer 7. The script is in great shape, casting, that’s all in pre-production. Another one that we are working on is a Transformers animated [movie].”
He did not forget to mention Power Rangers as well:
“Power Rangers is being worked on now with a creative steward and a big streaming partner. We haven’t brought that to an announcement stage yet.”
Additionally, Hasbro mentioned that the company is working on their own video games based on their toy properties. During Hasbro’s Investor Day, the toy giant mentioned that Wizards of the Coast is working on video games such as Transformers and G.I. Joe. Today, Hasbro’s Chief Financial Officer Deb Thomas elaborated more on the matter. She emphasized that we won’t see the games at least for another 2 or 3 years.
“We have been investing over the last 5 years and we’ve invested over $200 million in developing games and as you think about going forward, we’ve not taken our foot off the gas [pedal] in this pandemic period and developing games that you’re not going to see until 2 to 3 years out. We’ll continue to develop those.”
“We are really excited about the investments that we’re making around Dungeons & Dragons, Magic: The Gathering, and other games that are based on brands in the Hasbro portfolio by this really terrific team at Wizards of the Coast.”
Finally, Hasbro CEO Brian Goldner praised Michael Bay’s Transformers (2007) live-action movie for enhancing and sustaining the brand:
“If you go back to 2006 before Transformers was a ‘theatrical brand, let’s call the value of that brand during that time ‘1X’. Once we went into the world of theatrical-storytelling, that brand, on average in any given year, probably went to ‘3X’ value. That brand’s 3X value has been sustainable since the first movie in 2007. Now in big theatrical years, like we have for D&D after 2023, it could be even bigger than that in that given year. But then as we go to streaming content, it could be a bit smaller but it always will be elevated versus what the value of that brand was before it was activated around entertainment.”
Mr. Goldner did not forget to mention that Transformers 7 will arrive in summer 2022 and the animated Transformers movie will hit theaters in the years that follow. Therefore, it is likely that we won’t see the Josh Cooley-directed Transformers animated feature film until after 2022.
BIOMEC
Poor baby… Bayformer bad!
Chaos Muffin
Would like a B movie about Soundwave and his minions. lol
Maybe similar to Clerks but with Frenzy & Rumble.
OptimusPrime10
Fuck WotC, I'm not buying any more from them after the TCG ending, but the rest all sounds solid. Thanks for finding this and putting it together.
BigRed
Charts of this sort are not meant to be read literally, it's displaying values in the millions. The 125 000 you see isn't 125 000$, it's actualy 125,000,000$.
BigRed
That is not a chart about movie tickets sold. Hasbro never made money from the movie sales, they made money only from merchandise, and the chart you're saying shows only Hasbro's revenue. And that is not to change the fact that the movie performed well domestically too.
Besides, you are lying and wrong. The first movie's domestic performance was already in the 300+ millions, which made it the third highest grossing movie in the USA that year and breathing down the neck of the two films above it.
WolverineDragon
View attachment 29086981
As you can see, we had a slight dip in revenue for the fourth quater of fiscal year 2020 due to delaying SS 86 Grimlock for fiscal year 2021.
Afterburner
There is a difference between what visibility does and what quality does, of course. Any live action movie with marketing was going to bring the visibility and sales, but in the long term they weren't able to carry it because of the quality. Now they have a problem of how to get out of this mess, and I'm not sure throwing shit at the fan and seeing what sticks is going to be the way.
Shoujax
take away Chinese money from the first movie and youd be surprised how terrible they did.
Kaynowa
Curious how that looks to today after TLK and Bumblebee
T-Hybrid
Just like how Bee Movie toys are still listed as "TF6" in product listings.
Lucas35
Was that it?
TFW2005 Coverage Of Hasbro Investor Day 2015 – Transformers News – TFW2005
TheDude810
It’s not really called TF7 though. That’s just the internal name since it’s the seventh theatrical movie (excluding 1986).
Dinobot Snarl
. I think it's a bit out of touch to call TF7. Bayfans will be ultimately disappointed, and Bay haters will be hating (myself included)
Music
There's no Bayverse sequel. TF7 is the Bumblebee universe sequel. The animated movie is not part of the Bayverse but not confirmed whether it's part of the Bumblebee timeline or its own thing.
Mobb One
I haven't been following the news lately. There's a Bumblebee sequel, an animated movie, and a Bayverse sequel? Or is the bumblebee sequel and "Transformers 7" one and the same? Is the animated movie in the Bumblebee continuity? I'm guessing they clarified a bit on the presentation/call.
T-Hybrid
Sir, this is an Arby's.
BigRed
There was a chart Hasbro showed back in the day that showed that Transformers revenue was, like, 3 times higher than any pre-2007 movie years even on a year without a new movie or cartoon like 2010, so it is good to see that the 'increase' stuck around beyond that era.
decepticon seeker
Transformers future looks very bright.