Hasbro Pulse Fan Fest took place last Friday, showing off some upcoming goodies later this year. Today we were able to sit down (on Zoom) with members of the Transformers brand team and some other fans to chat about it and the brand overall. Read on to check out what was said after the break!
Transformers Brand Rountable
Transformers team members included Lenny Panzica and Ran Sun. Fans included TFW2005, Cybertron.ca, The Allspark, Tformers and Kastor’s Korner.
Some primer tidbits – all of the below is paraphrased and reduced for brevity. We believe what’s below relays the intent of the questioner and Hasbro’s answers.
The Amazon exclusive Coneheads have been on backorder since last year, no one in Canada received any for example. Is there a 2nd production run of this being done? – Cybertron.ca
Hasbro was not aware of the issue Amazon was having fulfilling the exclusive seeker 2 pack. They are going to look at the possibility of doing a 2nd production run or a rerelease in the future, however.
Transmetals / Fuzors, non basic BW & other characters? – Allspark
As it fits within theme of year.
Trilogies – move to new scale / style or carry on with now? – Kastors Korner
Goal is to keep aesthetic and scale.
Should keep building on it, even though there will be changes.
Just brought Beast Wars in, would be hurting themselves if they changed scale.
Story wise, toy story wise, keeping in scale helps tell the story.
Will Hasbro commit to finishing G1 on-screen characters in future lines? – TFW2005
(I drilled *nicely* they need to stick the landing – 19 more non-combiner, pre-movie characters to go, etc)
We are aware of them. We’ll probably get there eventually. Design philosophy is micro collections. It’s a long game but that’s the goal.
Segments and marketing – Cyclonus, Arcee in Kingdom, should be in SS86 – etc – why? – Allspark
Wasn’t sure at first if SS86 would be welcomed into the SS line, but they tried it and it’s worked, will look at deeper characters going forward.
The Ark is the last Titan? – Tformers
Lenny – Come on. (laughs). Who told you that.
Can’t confirm or deny officially.
The Ark – was it inspired by the Last Autobot in the comics? – TFW2005
Started with John Warden, finished with Lenny.
Has a touch of the Last Autobot, then Generations styling, and the G1 aspect with Teletraan-1. Touch of everything.
Packaging – Retro releases, modern figs in retro packaging – plans to continue? – Allspark
Lots of positive feedback. Lots of potential there.
Nothing is one and done. If it does well, will continue with more or similar items.
What and how do you decide will be a store exclusive and why? – Tformers
Unique to each retailer and what’s going on in mainline. They have requests, Hasbro has plans. They have discussions from there.
Hard to get things like G1 Soundwave with retro alt mode to be picked up by Walmart? – Cyberttron.ca
Not a hard sell there at all. Netflix partnership worked overall. If it works within messaging, drives people to store, shouldn’t be a problem. They’ll mention concerns with morality or QC issues occasionally. Great partners.
RED line – Is it continuing, will it still be exclusive? – Kastors Korner
It’s done well, have future plans. Can’t say more right now.
Follow up – Super 7 line – any discussion for no overlap?
They are different figures, different sizes. Articulation style different. They are more focused on old-school retro vibe where as Hasbro is more poseability and detail. Not a big concern about overlap.
Teams – still have goal to complete them once one comes out (Dinobots, Insecticons, etc)? – Allspark
100%. Losing opportunities if they didn’t. Yes.
Beast Wars – are there plans to continue past Kingdom to get all of Season 1, 2, one of each character, etc. ? – TFW2005
John Warden’s goal with Kingdom was cracking the surface so they can get more characters into Generations going forward. Used to do that. Generations is now the way to tell the future story, drive forward. Now the chains are off, so they can work things in.
Takara Tomy – Armada Optimus Prime – what’s up? – Allspark
No comment at this point on that one, but more to come.
Will they go back to an all new series with new characters, other than Generations? – Tformers
Can’t confirm right now, sorry.
Shattered Glass – plans to use molds that are not currently active? – TFW2005
Yes. Need to balance state of mold, costs, and what works for different characters. Who fits best.
That was about it. Again, this was a casual back and forth with a lot of banter, so the above is paraphrased and reduced. We’d like to thank the Hasbro and PR teams for hooking this up!
And, here’s my list of needed WFC scale/style bots needed to complete on-screen, pre-movie guys. In case anyone over there needs it to “stick the landing” 🙂
Combiners – Redo. Devastator ok :).
86 Movie forward – as you guys see fit 🙂