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New McDonald’s Happy Meal Transformers Cyberverse Toys

under Non-Transforming, Transformers Cyberverse

The official McDonald’s Singapore website have update information about some new McDonald’s Happy Meal Transformers Cyberverse Toys.

These new toys are non-transforming figurines of 4 Transformers Bumblebee Cyberverse Adventures characters. Each figure features a lenticular piece in their chests that changes according how you view them. They will be available from January 7th to February 10th during the following date only in Singapore so far:

  • Bumblebee – from January 7th to January 13th
  • Megatron – from January 14th to January 20th
  • Starscream– from January 21st to January 27th
  • Optimus Prime – from February 4th to February 10th

Click on the bar to see the mirrored promotional images on this news post and then sound off your impressions on the 2005 Board!

Discussion / Comments (Jump to this Thread on the Boards)

WishfulThinking Avatar
SiamGXPrime

I mean these were the standard back in the days… but again that’s when HM toys he a budget

The current games toys seem pretty involved.

It just feels like someone said "Transformers are character toys. Just make them like Avengers and call it a day."

dCon Avatar
SiamGXPrime

I mean these were the standard back in the days… but again that’s when HM toys he a budget

I remember I still have all the transforming meal toys except ROTF. I know 2007 didn't transform so I'm betting ROTF didn't either. Still have sets of McD Cybertron figures & sets of Animated too. 1 each of the rest

SiamGXPrime Avatar
dCon

No of course kids would. I would you misunderstood, I said i would think no one would want to make/design them, under the budget they were given. ;) 

I mean these were the standard back in the days… but again that’s when HM toys he a budget

SiamGXPrime Avatar
WishfulThinking

I'd go along with that except they don't do it in the U.S. either, where the production run would be more than sufficient to justify the cost.

True, but even with outsourcing the money people just don’t see the justification on “happy meal level” toys. Which is sad cause they use to be pretty cool.

dCon Avatar
WishfulThinking

Imagine this on a smaller scale. And yes, I think kids would want them.
[​IMG]
[​IMG]

No of course kids would. I would you misunderstood, I said i would think no one would want to make/design them, under the budget they were given. ;) 

WishfulThinking Avatar
dCon

I can tell you my thoughts. I would think no one would be interested in making those with the budget they have. Produced in bulk? McDonald's is pretty big, so idk how many per figure they make.

Edit: it's hard to have hollow shells transform? Lol

Imagine this on a smaller scale. And yes, I think kids would want them.
[​IMG]
[​IMG]

dCon Avatar
NemiMonkey

Yup not getting this in the US for now. Saw a commercial for the Hasbro games this morning and they updated the happy meal site.
View attachment 28915401

Probably release those and 2 more characters in the US for a movie tie in. Or that's what I'm thinking .

dCon Avatar
WishfulThinking

And yet they're able to make $6 Family dollar toys that transform just fine…relatively speaking…
Look, how hard would it be to make G2 Powermaster style Happy Meal toys that basically just stand up out of a base? Two parts, one pin on a hinge? You can't tell me that would cost more than a few dimes each to produce in bulk?

I can tell you my thoughts. I would think no one would be interested in making those with the budget they have. Produced in bulk? McDonald's is pretty big, so idk how many per figure they make.

Edit: it's hard to have hollow shells transform? Lol

WishfulThinking Avatar
SiamGXPrime

It's not that its hard its not worth it to them to spend the extra coin, to get molds produced then pump these out for a short production run. It just not cost effective. Especially when "kids" don't really care anymore. Sure they used to have amazing transforming happy meal toys and better quality anything but back in the 80-90s it was all about the toys. And its cheapen herein the US cause the quantity they need to produce for the country isn't worth investing in when that money can be used for actual line production for big box stores. Japan can do cool HM toys because they are used to small limited run turn overs. And easy way to think about it is like getting a custom shirt done, one shirt fully designed and colored could cost 20 bucks and it wont be until you reach a 100 unit order for it to drop down to like a dollar a shirt. Same as this, its not worth the tooling.

I'd go along with that except they don't do it in the U.S. either, where the production run would be more than sufficient to justify the cost.

SiamGXPrime Avatar
WishfulThinking

And yet they're able to make $6 Family dollar toys that transform just fine…relatively speaking…
Look, how hard would it be to make G2 Powermaster style Happy Meal toys that basically just stand up out of a base? Two parts, one pin on a hinge? You can't tell me that would cost more than a few dimes each to produce in bulk?

It's not that its hard its not worth it to them to spend the extra coin, to get molds produced then pump these out for a short production run. It just not cost effective. Especially when "kids" don't really care anymore. Sure they used to have amazing transforming happy meal toys and better quality anything but back in the 80-90s it was all about the toys. And its cheapen herein the US cause the quantity they need to produce for the country isn't worth investing in when that money can be used for actual line production for big box stores. Japan can do cool HM toys because they are used to small limited run turn overs. And easy way to think about it is like getting a custom shirt done, one shirt fully designed and colored could cost 20 bucks and it wont be until you reach a 100 unit order for it to drop down to like a dollar a shirt. Same as this, its not worth the tooling.

TheoryGuy2003 Avatar

I know these are happy meal toys, but damn they look cheap

Chaos Muffin Avatar

Seems like those Botbots would be a perfect candidate for the happy meals.
 

WishfulThinking Avatar
dCon

These are HASBRO toys, guys. Hasbro makes these to support the Transformers franchise through cheaper means for children/familes. It's definitely a money/parts cost, reason. I mean they clearly did make them tf until the rise of production costs. Except during the original live action films because of the complexity & superiority of the transformations. ;) 

And yet they're able to make $6 Family dollar toys that transform just fine…relatively speaking…
Look, how hard would it be to make G2 Powermaster style Happy Meal toys that basically just stand up out of a base? Two parts, one pin on a hinge? You can't tell me that would cost more than a few dimes each to produce in bulk?

dCon Avatar

Hi guys so just to be clear, this is NOT available at any US McDonald's currently? Or coming out next week? :) 

Oniconvoy

???

Dude lost his favorite toy. That’s sad. There’s a time when I would have been heartbroken to lose McD’s TM Dinobot.

So I was mistaken? I apologize I thought he was talking down to someone.

Kafei Avatar

Finally someone understands that every character needs to be Soundwave, McDonald’s gets it.

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