Entertainment Media Panel – Kelly Rose/Marketing, F.J. Desanto and Jack Liang
- Lot of people are contributing to the WFC Show. Netflix, Rooster Teeth, Polygon etc..
- Compared the production process to running a relay race.
- Discussing Earthrise Series
- Location – transitioning from Cybertron to a journey, in space for Earthrise.
- Will explore Optimus’ consequences and how they have to go find the Allspark now.
- Will revisit Cybertron and see what has happened to the planet without the Allspark.
- Autobots on Cybertron lead by Elita 1 now.
- Megatron trying to save the planet and deal with the Autobots.
- Exploring many locations along the journey. Want to show scale and size of space.
- Power on Cybertron will be slowly fading.
- Optimus’ decision to throw the Allspark into the space bridge will not only affect Cybertron, but other parts of the Galaxy as well.
- Discussing Mercenary Faction now.
- Wanted to explore the underworld, gangsters, smugglers, bounty hunters of Cybertron.
- Mercenaries will continue in Earthrise.
- Showing Teaser art of Earthrise poster. Mercenary symbol is on the poster.
- Horizontal poster for Earthrise shown.
- Will continue more of Bumblebee’s story and see Optimus continue to grow as a leader.
- The Holographic map in the show will be the same map that is included in toys.
- Talking about animating the transformations now.
- Started by looking at the toys and working with Hasbro. Have an in-house specialist for transformations.
- FJ is discussing walking into Polygon and experiencing what they had been working on upon their first and how he was overwhelmed by how cool he thought it was.
- Debuting trailer for Earthrise.
- Doubledealer, Bugbite, Coneheads and others shown as Mercenaries.