Yodo1‘s Chinese sandbox game Mini World has sold 360,000 licensed Transformers skins within 3 month and has generated several million dollars in the process.
Pocket Gamer stated:
“Recently, Hasbro and Beijing-based global game service platform Yodo1 entered into an exclusive agency agreement for licensing a selection of Hasbro IP on digital platforms in the Greater China region. Via a new streamlined process, this partnership allows for broader use of Hasbro’s IP in game developers’ titles and helps Hasbro expand its digital portfolio for the TRANSFORMERS, MY LITTLE PONY, MONOPOLY, PLAY-DOH, and BLYTHE Dolls brands.
This collaboration between Hasbro and Yodo1 has inspired the imagination of Mini World players with the introduction of everyone’s favorite robots-in-disguise into the Chinese version of the mobile gaming app.
On November 27, 2019, OPTIMUS PRIME and MEGATRON landed in the Chinese version of Mini World. The first authorized Transformers characters went online less than a month after the agreement between Hasbro, Yodo1, and MiniWan was signed.”
You can check out the full article at Pocket Gamer and check out a promotional video, after the jump.
I am Bumblebee, your best friend. Optimus Prime, I was willing to make any sacrifice for peace.
Posted by Mini World: Block Art on Thursday, April 9, 2020