2020 is here, and a new year is significantly important to toy collectors since the Toy Fair Season is just around the corner.
We have received several official press releases announcing various lists of exhibitors and license-holders; who will attend many toy fairs this year. Our eye is naturally on Hasbro, who will kick-start the year with Toy Fair UK and follow it up with Germany’s Nuremberg Toy Fair and the New York Toy Fair 2020.
- Hong Kong Toys & Games Fair 2020 (January 06th – 09th)
- Toy Fair UK 2020 (January 21st – 23rd)
- Nuremberg Spielwarenmesse 2020 (January 29th – February 02nd)
- American International Toy Fair a.k.a. New York Toy Fair 2020 (February 22nd – 25th)
You can learn more about each show and what they have to offer to the Transformers Franchise, after the jump.
News Post last updated: 01/05/2020 04:00 am EST
Hong Kong Toys & Games Fair 2020
- Show Date: January 06th – 09th
- Location: Hong Kong Convention and Exhibition Center, Hong Kong, China
This is 2020’s first major toy fair. The fair is known for several exclusive debuts of Hasbro toys. From Transformers front, the most notable was 2018’s reveal of MPM-06 Ironhide and MPM-05 Barricade. Unfortunately, as of the time of this post, Hasbro has not confirmed to attend this year.
- List of Transformers product exhibitors:
YoloPark (Booth: 1C-A28)
Confirmed to showcase Hasbro licensed Transformers figures, but is currently keeping things under wraps. It is likely that we will get to see more figures from the Bumblebee Movie Figure Line.
ThreeZero (Booth: 3E-E09)
Confirmed to showcase Bumblebee Movie Bumblebee and Optimus Prime (non-transforming) figures
Soap Studio (Booth: 3E-E12)
Confirmed to showcase b.wing X Transformers toys.
Toy Fair UK 2020
- Show Date: January 21st – January 23rd
- Location: Olympia Kensington, London
Being the European equivalent of New York Toy Fair, Toy Fair UK will host Hasbro as one of the biggest exhibitors on the show floor. However, Hasbro UK will keep most of their contents under wraps to avoid spoilers on behalf of its big brother’s debut. Toy Fair UK will act as a platform to forge new licensing deals for the European region. Over the years, we have seen various leaks including Bumblebee’s robot mode (2018) and the helicopter vehicle mode of Age Of Extinction Drift (2014).
- List of Transformers product exhibitors*:
Hasbro UK (Booth: Gallery Suites)
Content kept under wraps. Following previous examples, may showcase the toys to the press, few days ahead of the fair.
A.B. Gee of Ripley (Booth: B40)
This retail company is a huge supporter of Hasbro brands and is set to showcase what Hasbro has to offer.
MV Sports (Booth: B30)
MV Sports is a manufacturer of Hasbro licensed Transformers outdoor equipment. Items such as bikes, trikes, scooters, skates, helmets and safety equipment are listed on their portfolio. In 2019, they showcased products based on Transformers: Bumblebee movie.
*Note: Several exhibitors are yet to confirm to us whether they will be showcasing licensed Transformers merchandise. This news post will periodically update with their confirmations.
Nuremberg Spielwarenmesse 2020
- Show Date: January 29th – February 02nd
- Location: Nürnberg, Germany
Initially oblivious to Transformers fans, this German toy fair became infamous with a half-leaked Titan Devastator (‘The German Bald Guy incident’). Since then, the security has been upgraded significantly. Some of the major license-holders from previous years will no longer carry the Transformers brand due to cancellations and expiration. Spielwarenmesse is a specialized trade fair. For this reason, admission tickets can only be purchased if you are a trade professional.
- List of Transformers product exhibitors:
Hasbro Deutschland GmbH (Booth: Hall 12.0 / F-10 to H-05)
Content kept under wraps.
Sun City Fashiongroup (Booth: Entrance)
Transformers apparel and accessory manufacturer. The company caters to both kids and adults. Their latest line up (featuring Transformers Evergreen characters) will be featured at the entrance of Nuremberg Toy Fair
Undercover GmbH (Booth: Hall 4.0 / C-04)
Undercover GmbH is a Hasbro license holder, manufacturing School Supplies. Their portfolio of Transformers products include school bags, water bottles, lunchboxes, pencil cases, stickers, pencils, pens and notebooks
New York Toy Fair 2020
- Show Date: February 22nd – 25th
- Location: Jacob K. Javits Center, New York
Most prestigious toy fair of them all. TFW2005 network will represent the fans to bring you the best coverage from the show floor. We are yet to receive the official press release from Hasbro. Stay tuned with TFW2005 for more info.