Following revamps in Australia and Canada that we first revealed on these pages after the turbulent 2018 international decline of Toys R Us, Geoffrey’s resurrection tour continues stateside today with the relaunch of the store’s website powered by Target. This partnership extends to two retail stores opening in Houston, TX and Paramus, NJ later this year.
“Our U.S. strategy is to bring back the Toys“R”Us brand in a modern way through a strong experiential and content-rich omnichannel concept,” said Richard Barry, CEO of Tru Kids. “The foundation of that strategy requires the help of a retail industry leader and Target is the ideal retailer to support a new Toys“R”Us shopping experience, which is designed to provide families with endless ways to discover, play and enjoy toys. Target will help us deliver on that experience with its toy assortment, digital strength and ability to deliver orders to shoppers in a matter of hours.”
What do you think of this unique team emerging just in time for the holiday season? Will what is so far a very small online selection of Transformers increase by that time? Check out the full press release here, then sound off on the 2005 boards!
You're describing an awful lot of PA retail right there…
(I had to.)
More like all TRU, right? /s
The key thing Toys R Us used to offer for us was stock. They beat Wal-Mart and Target on variety and they beat Amazon on time. The first two will never stock the variety Toys R Us did and Amazon will never (in my lifetime) be able get anything I order to my house the same day I submit it.
That’s exactly it, malls can continue to exist and even thrive but they can’t take their customers for granted any longer. I’ve seen some malls reinvent themselves and thrive, I’ve seen others barely clinging on and then there’s those that are at deaths door and simply waiting for someone to pull the plug.
If your mall looks like a glorified flee market with a food court that’s boring and with poor quality, it’s a sign to just close up shop.
Canada is a bit different, with a far smaller impact from Walmarts, but my smallish city (200k) has TWO malls that have successfully revitalized themselves by carving out their own niches.
One caters more to the older demographic, with some large tenants that used to live in power center type units, and the smaller stores again are a bit more niche and cater to older demographics.
The other mall has moved in the opposite direction, with a lot of designer brands and trendy clothing stores that younger demographics are interested in.
I think my point is, malls can be successful if they offer things that aren't available elsewhere. I dont know how that plays out in the US though, with stronger competition and perhaps a higher need for low-price retailers.
Oddly enough, I live near the best mall in Ohio and considered one of the best in the nation. (I know, I was shocked too because I've been in it and nothing about it wows me. I've seen better. I think the shark tank is part of what the draw is. Yes, real sharks in a tank in the mall. Not sure why or how, but here we are.) It has moments of massive foot traffic, then entire days where it's clearly quite dead. I see so many other towns where they converted the mall into businesses or living facilities, etc and I don't know how any mall is surviving right now, with or without the pandemic. It's insane how it works in one place but not in the other. I don't get it at all.
We have another mall, south of us by about 20 miles, and they're getting ready to close off an entire section because the anchor and all of the businesses next to it, left. (Well, they were going to. I haven't kept up with the news since reading that last year.) It makes no sense.
It makes less sense to do TRU right now. I hope it works out for them and people get jobs, but man…
G1 Cassette Hunter
Glad you still have malls. They are busy demolishing them here to replace with open plan marketplaces, Marketbasket & senior housing as the sheer square footage of empty tenants overwhelms the roads. Unless you are near a city, the malls are few & falling faster then the temp in MN…Do not know why they are pushing so hard in this time, to open in a climate where closure is the norm due to lack of traffic & stock…dunno where they plan to get the stock for Macys from, let alone the employees & the biggest matter of all: they have totally missed the Christmas season…
Wow, that's a contender for "ridiculously delayed projects" alongside Germany's Elbe Philharmonic Hall, Berlin Brandenburg Airport and Stuttgart 21 central railway station.
That's a fair point. Man, I watched a YouTube documentary on the history of that place… What a mess! I don't even know how they pulled it off, but wow. lol
Hey, if they can make it work and save money, more power to 'em.
All true, there's plenty of foot traffic during this season and you can make big money during the month of December, but then comes January and you have all of that signage, all of those employees, all of the utilities, the rent, the acquiring stock, etc. I just hope, for their sake, they make enough to keep it going and make it worth it.
Guess that whole revival for KB is dead in the water, too. Haven't heard anything about that since the beginning of the pandemic. I'll give TRU the credit for having the balls to even try, right now.
While it is fair to note that some people aren’t still going to stores, there’s still plenty of people packing malls and stores this holiday season and in general. Malls in my area have been busy so I don’t think it’s a bad time to open a single store front from that angle
They opened TRU in a mall that took 20 years to open, and said mall is still struggling with occupancy. Wouldn’t be surprised if TRU got the space for a bargain.
I don't think opening a single store, while also doing the Macy's thing, is too ambitious. As to the last two not working, COVID-19 was a significant factor in their failures, and shouldn't be ignored. Even though we are still "in the middle of a pandemic," it would be unfair to suggest things are the same now as they were in the period leading up to those closures in January, 2021.
It's probably also worth noting that the "they" behind Toys R Us has been different people in each of 2018, January 2021, and now.
If I were a betting man, I'd be betting against TRU. I'm sorry, I know that sounds cold and negative, but I've seen them fail before (twice) and their timing is awful. While not every town/area has a toy store, a lot of cities like mine (Youngstown metro) have smaller mom + pop toy stores that have filled the TRU void and they're doing quite well. With them existing, I'm not sure TRU is absolutely necessary. Plus, I just don't have the desire to go into a store full of people who won't protect themselves or you, and the stores aren't being cleaned/disinfected properly… No thanks, not over a toy. Heck, I don't even go into stores for food, anymore! Curbside/delivery or bust, man.
Well it would be a sound business decision for both, But like I said, with the current state of the world, along with the supply chain crises it’s anyone’s guess how this would work out.
Well, when you got no other options and want to launch a small comeback into brick and mortar what else are you gonna do? Target and WMart already got toy aisles. Same with Walgreens. Maybe team-up with CVS instead of Macys? Macys probably saw this as a small and safe attempt to get more foot traffic into their stores. It’s like the two businesses were the peanut butter and chocolate to each other’s needs.
I have my doubts to, especially given with the current state of the world along with the current supply chain issues.
It's like the Kmart/Sears thing. They're hoping to bolster one another and get back into the black. I have many, many high doubts it'll work.
I find it strange for TRU to be partnering up with Macy’s, when the store is planning to close down a lot of locations across the country.