Brand Licensing Europe Expo 2019 is currently underway and Hasbro is a prominent figure at the event, as always.
Speaking to the gathered press, Hasbro Vice President Claire Gilchrist stated that the Bumblebee Movie “resonated with and catered to a younger audience”.
“My Little Pony and Transformers were our ‘big two’ for a long time, and they’re still at the core of Hasbro. But even with these properties we’ve delved into what fans really love about them.”
“[W]ith Transformers, last year’s Bumblebee movie hit its goal of reimagining what Transformers could be on the big screen. The film was a box office and critical success – outpacing many industry commentators. More measured, darker and a less bombastic approach to fast cars and robot battling action seemed to be aiming its sights on older, longtime fans.”
With regards to their recent acquisition of e-One, Hasbro stated that the company has been working on for some time to move from being a traditional toy company to a more nebulous ‘play and entertainment company‘. “The potential that the pending eOne acquisition brings to that goal is tremendous, and is a testament to our conviction to grow our vision. Just walk around the stand and see what we have on show. I’m confident you’ll agree”.
With special thanks to 2005 Boards Member Hawksford; who is reporting from the event floor, we have some cool images from the expo. You can check them out, after the jump.
Hopefully, we will hear more info regarding newly forged licensing agreements as the expo continues on Day 2 and 3.