Hasbro attended the 28th annual Goldman Sachs Communacopia Conference earlier this morning and TFW2005 staff attended live to hear new Transformers tidbits straight from CEO Brian Goldner‘s mouth.
Question: Can you talk about how your experience with Transformers may have informed your desire to participate more in live TV and content production?
Mr. Goldner: “Yes. When you talk about Transformers obviously the economics there is in the film business. But overall, if you just look at the concept of being able to get the franchise economics for your stakeholders and also being able to calendarize increasingly to lineup with your global retailers; who are also looking through their entertainment councils for best in class entertainment that helps to inform more of their omni-channel efforts, more departments at retail, how many departments can we inform and bring to life by our property and we saw that with Bumblebee [movie].
When we co-developed and co-produced that film, we were able to pick a window that we thought was quite good with our partners at Paramount. We were able to activate many, many categories. Some in toys, many through licensed products, and then of course in gaming as well; as we have those assets.
So, as we go forward we see the opportunity to own more the franchise economics because the first deal we did, that took us nearly five years to create back in the early 2000, was the Transformers deal.We have learned something over the last 12 years about what the value is of our IP. Our shareholders should benefit from that. Obviously bringing on these capabilities in TV and film, I think it’s something people are now understanding of how that helps to accelerate these efforts, to monetize these efforts, and then to bring them across the blueprint. Increasingly going after that fan-economy and activating for brand-relevance and resilience.”