To help push the popularity of its brands in India (and the subcontinent), Hasbro has teamed up with Black White Orange for the franchises including Nerf, My Little Pony, Transformers, Play-doh, Monopoly, Power Rangers and Baby Alive.
Black White Orange aims to expand the licensing program for Hasbro with an initial focus on the apparel, accessories, back-to-school, promotional licensing, sporting goods and publishing categories. The agency is also planning a major push for the brands throughout the upcoming festive and back-to-school seasons.
“I am incredibly impressed by the commerciality, creativity and passion of the Black White Orange team and look forward to building powerful licensee and retailer partnerships together in India.” says, Claire Gilchrist, vice president, APAC consumer products, Hasbro, Inc.
“Hasbro and the portfolio of its brands have been legendary in the consumer products space. We at Black White Orange are extremely honored and excited to work on these properties and take them in to the homes of all the fans who are currently consuming or have grown up with these brands in India.” says Bhavik Vora, Founder and CEO, Black White Orange Brands Pvt. Ltd.