The official social media channels for Toys R Us Australia are alive with new content for the first time since the prior version closed after entering voluntary administration in 2018, with TFW2005 member Fasttrack alerting us to what we hope will be exciting news for collectors: Hobby Warehouse scored the license to bring the Toys R Us brand back to Australia – and debut it in New Zealand – starting online next week.
While Hasbro is one of the worldwide toy companies with whom this version of Toys R Us will be working, Transformers is not among the specific brands listed. For the support of our fellow collectors finding product, we sincerely hope that Transformers will eventually be available online and in stores through this new entity.
[Commercial advisor Kevin] Moore said: “Previously, the Toys“R”Us® and Babies“R”Us® business model in Australia was focused primarily on large physical retail stores which had high fixed costs and extended periods of relatively low sales due to seasonal factors. Going forward, the business model for Australia and New Zealand will be online focused, with smaller and fewer physical ‘experience centres’ that allow children and their families and friends to see and touch our products.”
Tru Kids Executive Vice President of Global Licensing & General Counsel, James Young, said: “We are thrilled to partner with Hobby Warehouse to bring Toys“R”Us and Babies“R”Us back to Australia and to launch in New Zealand. Louis Mittoni and his team have a strong digital vision and understand both the heritage of our iconic brands and how to evolve the shopping experience for the modern consumer. This is an exciting milestone for our company as we continue to grow Toys“R”Us and Babies“R”Us around the world.”