Hasbro CEO Brian Goldner attended the 35th Bernstein Strategic Decisions Conference in New York, to say a few words about his company. He had lots of nice things to say about Transformers.
Mr. Goldner stated:
“We partner with Paramount to make a major feature length films. The most notable one recently was Bumblebee. It came out last year and had great success in re-engaging fans, families and kids all over the world. [We are] very happy with the result; not just here but in China. Re-engaging our fans which leads to this full blueprint activation.
When people ask me what do I mean by ‘activating the blueprint?’, it really means that we’re bringing to life that brand on any number of dimensions. So, whether it’s our Backflip Studios mobile gaming studio in Boulder, Colorado making our Transformers: Earth Wars mobile game or whether it’s t-shirts or comic books or bringing to life a location based entertainment experience in Asia, we’re able to bring this brand to life across all elements of the blueprint.”
He further stated “For 2019, a number of new entertainment initiatives for new consumer demographics” and displayed the release dates of the said initiatives as a slide:
- 2019 Spring – Transformers: Bumblebee movie Home Release
- 2019 Spring – New Season of Transformers: Rescue Bots Academy (on Discovery Family)
- 2019 Fall – Transformers: Cyberverse Chapter 2 – Power Of The Spark (on Cartoon Network & You Tube)
You can check out the Transformers part of the presentation, attached with this news post. For the G.I. Joe related portion of the presentation, you can visit our sister site HISSTANK.