Hasbro has issued an official statement for the rebranding of their in-house television content production and distribution division; Hasbro Studios.
Titled as Allspark, the division is in charge of all TV animation content (Transformers, My Little Pony etc.) as well at live action programming (Power Rangers, Clue etc.).
“We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.
The official website is currently undergoing an update following the announcement. The URL is now updated as https://allspark.hasbro.com/ (formerly known as hasbrostudios.com).
Allspark is currently working on Season 2 of Transformers: Cyberverse, Zoids: Build Them To Life, Power Rangers: Beast Morphers and the final season of My Little Pony: Friendship is Magic.
You can check out the full press release, after the jump.
Allspark (formerly Hasbro Studios)
Rebranding as Allspark from Hasbro Studios, the company is returning to MIPTV with its new animated Transformers series Transformers Rescue Bots Academy.
“We are excited to refine our brand in the industry under the moniker ‘Allspark,’ which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro’s executive VP and chief content officer.
The latest installment of the Power Rangers franchise, Power Rangers Beast Morphers will also be a highlight at the market for Allspark. Zoids, in which rebels team up with the titular mechanized beasts to battle a common enemy of tech-obsessed villains, is returning to the U.S. market with a brand-new series.
Back with fresh seasons are My Little Pony: Friendship is Magic (season nine) and Transformers: Cyberverse (season two).
“Whether it’s the emphasis on leadership and teamwork in Transformers or friendship and acceptance in My Little Pony, buyers know that these characters and stories resonate with viewers,” says Davis.
Darth Gonzo
I wonder if there was a reason to rebrand the Studio? Maybe Lorenzo di Bonaventura contracted with Hasbro was with Hasbro Studios only and it would end if they rebrand, I know this is most likely not the case.
Markus76
…Vector sigma
Mudslide
I wish.
Music
According to the footer of the forum's website, it's trademarked as "The Allspark" and not just "Allspark" like Hasbro. The worse that's going to happen is they'll have to hand over their allspark.com domain to Hasbro (though, I don't believe it's legally required) and change their main site to theallspark.com which the Allspark forum already owns.
Monari
So does this mean the Allspark forums will be shut down?
Ejector369
Oh, okay. But was every episode dubbed into English? If not, then redubbing Zoids Genesis could be an option.
Takao
It's a dub of Zoids Wild. Hasbro only produced a new Duel Masters cartoon because the anime had 10 years worth of content they'd need to catch up on. Blazing Team happened, because, well, Blazing Teens is just awful. Neither apply to Zoids.
Happened over 10 years ago.
ILoveMiatas
Hopefully a TF cameo somewhere(Maybe a team up, or a chase in a transformer alt mode)
Gzstg
I would love for zoids to return to the shelfs of main stream stores make them easier to buy and might make other anime kits come back to those stores.
KnightHawkke
Bring Forth The AllSpork!!.. Movies..
MrSoundmeister
Man, what's great is that if they're adding Zoids to the list of upcoming shows, that would also mean a Hasbro Zoids toyline is on the horizon, which i wonder if they gunna have kits with plenty of 5mm port goodness.
NGW
Hyped to see Zoids coming back stateside, especially with the Zoids game on the Switch.
And despite all the hating on the Bayverse, glad to see the Allspark become such a major name in Hasbro now.
Kotori Sonoda
They're finally porting over Zoids Wild?
Thank god, no one's subbing it and there's barely any information on it in the English internet! I got a couple of kits (fun builds btw. The runner-less approach makes them really quick builds, but the sculpts are detailed so you can take it slow if you want to) and it would be really cool to see them in action.
MrSoundmeister
Woah, that style looks like something out of an old-school Man of Action toon. I've wondered if Man of Action was involved with that old rejected pitch?
weevil
Nice the new name of hasbro studio.
Spontificus
That Biotron is adorable.
Scaleface
There have been multiple failed pitches for Micronauts cartoons of varying qualities…
View attachment 28240135 View attachment 28240136
Spontificus
While I do prefer the art style from the concept art of the Micronauts cartoon pitch that was canceled way earlier this decade, I'm willing to wait for the series to actually air to pass judgment on it. There are a lot of ways a series can make up for a sub-par art style. I do hope that the art style has improved beyond the leaked concept art posted earlier this thread though.
Oh, and here is art from that failed pitch:
![[IMG]](http://www.djfood.org/wp-content/uploads/2013/07/Micronauts-pitch-poster.jpg)
Scaleface
LinkedIn is a great source for people taking credit for episodes not out yet. For instance Mike Fox here claims he wrote two Micronauts episodes called "The Merger" and "Cat Trick".
https://www.linkedin.com/in/mike-fox-542932b
Claudio Niccari says he did character design for season 1 and 2. Etc. There are like a dozen people with credits on this series when you search.
Scaleface
From what I read online the first two seasons of Micronauts are already written. 26 episodes that are 22 minutes per episodes. At least one season is already produced. Also Michael Bell is the voice of a villain.
I found several writers and artists whose credits on LinkedIn confirm Hasbro has at least 2 seasons planned.
I posted the teaser image of Micronauts on a large Micronauts Facebook page today and so far reception has been near universally negative. We know it's not made for 50 year old collectors, but it looks pretty bad.