Two companies best known to readers of these pages as purveyors of both die cast non-transformable and radio controlled Transformers toys joined forces this week, as confirmed by the news of Germany’s Simba Dickie Group purchasing Los Angeles-based Jada Toys.
From Florian Sieber, Co-CEO, Simba Dickie Group: “The addition of Jada provides an excellent opportunity for growth and expansion for Simba Dickie Group. We are excited for what this partnership will bring as we work towards utilising Jadas’ licensors and links in the retail sector to gain an important foothold in the American market. We are also welcoming the opportunity to combine our efforts on the joint manufacturing of products through common uses of technology on an international scale.”
From Bill Simons, CEO Jada Toys: “The acquisition of Jada Toys by the Simba Dickie Group is a tremendous strategic manoeuvre. Joining the Simba Dickie Group instantly creates a significant global platform for our manufacturing and licensing partners.”
Let us know your thoughts about this new team on the 2005 boards!
hurricane567
still waiting on RiD 2015 die cast cars in the US….
Anti Spark
Cool. I collect Jada Dub series cars and trucks.
W-P38
I bought the JADA movie 1/24 vehicles, but ended up selling all of them. However, this was not based on the quality of the toys as much as my lack of affinity to the movie universe.
I think they should continue with the G1 models, like Prime. Give us officially licensed (Nissan/Datsun, Lamborghini, Jeep, Porsche – long shot, I know – VW, etc.), diecast G1 models.
Rookbartley
I certanly hope this means the fantastic Simba Dickie toys we see overseas will be available here in the US.
Blunderzag
\"Diecast construction….it\'s a lost art\"
-Optimus Primal (1999)
AzT
Transformers Toy Makers Simba Dickie Group and Jada Toys: Till All Are One! – Transformers News – TFW2005