Red Tail Design Company is sharing with us, the story of how they came up with the logo for the Transformers: Bumblebee movie; which was used during the #JoinTheBuzz marketing campaign as well as on various toys and merchandise.
The logo which was first discovered by TFW2005, sure has an interesting backstory:
“Sometimes, even a small design company in Southeast Ohio gets the chance to go Hollywood. Our chance came when we got to design a logo for “Bumblebee,” the new Transformers movie.
In 2017, Paramount Pictures reached out to Red Tail about a logo. Well, we didn’t actually know it was Paramount Pictures right off the bat, as these sorts of things are kept TOP SECRET, especially before a movie is even in production.
But lo and behold, a major studio needed us to create a design for an upcoming movie!
We didn’t know exactly how the logo would be used, so it needed to be versatile. This design works well as a stand alone image and also across all manner of products including toys and apparel.
The Bumblebee logo is based off of an old logo Tim made years ago. Paramount initially reached out about acquiring the original logo, but we offered to make them a new version.“
You can check out the images, after the jump. You can read more via RTD official blog.