Via an article from variety.com, we have some good news for Bumblebee. The upcoming movie tops studios’ TV Ad Spending.
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending with Bumblebee. Check it below:
Top Movie Commercials by Weekly TV Spend
Data provided by iSpot.tv$8.03M – Bumblebee
Impressions: 317,891,276
Attention Score: 91.66
Attention Index: 103
National Airings: 819
Networks: 32
Most Spend On: NBC, FOX
Creative Versions: 15
Est. Lifetime TV Spend: $14.3M
Studio: Paramount Pictures
Following Bumblebee, we have “The Mule” and “Mary Poppins”. The marketing cost seems lower to previous live-action movies, but more effective in the end. You can now click on the bar and share your impressions on the 2005 Boards!
BigRed
You will struggle to find a film with legs long enough to make up for a terrifyingly bad opening, specially one like Bumblebee that has had it's production budget increased 3 times already by now, and that is only that the money spent they've actualy told us about, and not even counting marketing. "But Jumanji had Legs legs legs legs!" just points out that Jumanji was an outlier, and frankly, an outlier that only managed to pull that off due to being released in a time frame that allowed it, while Bumblebee has to deal with heavy competition for the exact same market from over 9 different films across December and January.
Music
And how exactly does presale tickets predict how a movie will perform a week after release? Oh wait, it doesn't.
BigRed
The case of Solo's ticket number has already been analysed and the favorable comparison in Solo's case was from comparing pre-ticket sales in a similar time-frame/distance to the movie's release. Fandango did not lie about their numbers, it just happened that Solo's pre-release tracking was extremely front loaded while Black Panther manager to get more people interested closer to launch.
The numbers are not artificial, prepare yourself for Bumblebee bombing, it'll hurt less that way.
transf0
Doesn't mean much—what matters more is if it will have legs, and that is determined by good word of mouth and reception. Dec 8, the Metascore and RT will come out, so we will see…
Music
Not saying it will make Jumaji numbers—it doesn't have to. I'm saying it needs to be like Jumanji in a sense where it had an extremely lowing opening and later shot up to make a good profit. More competition shouldn't have an effect after the release week as nothing really big is opening. As long as they keep the marketing moving and the film looks good, the same people who watched Mary Poppins and Aquaman on opening week will give Bumblebee a watch a week or two down.
Pepperonimus
I hope you're right. Still, you can't expect Bumblebee to be another Jumanji since Bumblebee has more competition – big tentpoles too. Jumanji on the other hand only has Star Wars.
Heck, I'll be surprised if it could earn as much as TLK (Which is I don't think it will).
Music
If you read this article, you will know that pre-sale tickets mean jackshit.
"Back on May 4, it was reported that ‘Solo’ presales on Fandango were doubling “Black Panther” presales. That’s right, DOUBLING. Keep in mind that “Black Panther” debuted in February 2018 with a three-day haul of $202 million. Sure, the headline is striking that ‘Solo’ is going to double “Black Panther’s” box office success, but needless to say, the truth was far worse.
‘Solo’ ended up debuting with only $84 million in its opening weekend, less than half of what “Black Panther” did. So, as you can see, presales are just artificial marketing metrics to hype up fans for what a studio hopes will be a huge film. However, the truth is it just shows that for one day, a lot of people bought tickets to a movie."
I said this before, but Bumblebee will not have the largest opening. What matters is if it will have enough legs to keep it going weeks later like Jumanji, and all that depends on is the word of mouth.
Pepperonimus
Fandango total ticket pre-sales as of November 30th. Stupid Paramount.
Autobot Jamie
What a stupid move. Was confident this movie would be a success then I found out about the Spiderman movie. Though it opens a week before so maybe this movie still has a chance. Then I saw a tv spot for Aquaman and well that\'s it. This movie is officially a flop. Only chance now is if enough people go to the early screening and love the movie so more will see it.
Azuzu98
Face it. Bumblebee is the pikachu of transformers. It's became the face of the franchise alongside with optimus.
I mentioned bee is the pikachu of transformers earlier… And they even got their version of jessie and james to chase bee around…
Runamuck86
Paramont clearly know that no movie is ever as important as a Transformers movie .
CorePrime
Bumblebee is one, if not the most recognizable Transformer among mainstream audiences. It's not a sick obsession, mate. It's business.
And remember: this movie has to do well if you want to see a "REAL" Transformers movie. Don't wish any ill-will on this one.
Rumblestorm
Can you leave already? You’re like the youtube commenter of this forum.
SPLIT LIP
You ever stop and think why Bumblebee became so popular?
Could it be because he's, gasp, popular?
And yet I've seen more ads and buzz for BB than I ever did for TLK. Weird.
Aimless Misfire
Lets just get this over with so they can start working on a REAL Transformers movie.
(but this is real Transformers movie)
No it's not. This is just more of Hasbro's hard-on for Bumblebee. It's some kind of sick obsession.
Pepperonimus
@SilverOptimus was $200M total marketing cost for TLK?
If that is the case, I could see Bumblebee spent as many as TLK number. That $14M is TV ads only.
SilverOptimus
Est. Lifetime TV Spend: $14.3M
HUGE difference in contrast to the rumored $200 million spent for TLK's ad money.
Pepperonimus
‘Bumblebee’ Tops Studios’ TV Ad Spending
Weird, I don't see Aquman there. Probably WB doesn't want to push the marketing more because it has success guaranted.