Earlier this morning, Hasbro held their 2018 3rd Quarter Financial Results conference call to investors and press. TFW2005 staff attended live online to learn how the Transformers brand did last quarter and what lies ahead in the future.
The best part about the presentation was the reveal of dozens of Transformers: Botbots (part of the cover image of this news post).
Hasbro CEO Brian Goldner also commented on the upcoming Transformers: Bumblebee movie.
“We continue to make meaningful organizational changes to ensure we have the right teams in place with the right capabilities to lead Hasbro into the future,” said Goldner. “Global retailers have ambitious programs this holiday season and we have innovative brand offerings across the portfolio, including programs behind our feature TRANSFORMERS film, Bumblebee, set for release this holiday season. Our long-term commitment to building capabilities around our Brand Blueprint coupled with industry-leading investment in innovation positions us for a successful holiday season and beyond.”
Mr. Goldner mentioned that the movie received high praise from several Test Screenings.
It is interesting to note that Hasbro’s revenues are off by 12% after the closure of Toys’R’Us.
Hasbro has looked to cushion the blow from these headwinds by partnering with movie studios such as Marvel and Disney, as well as picking some of its properties and translating them to successful television shows, movies and online videos. The biggest example being the “Transformers” franchise. But sales in Hasbro’s franchise brands, which also include Monopoly and Nerf toys, fell 5 percent, partly due to the absence of a new Transformers movie release in the quarter.
With that, we wrap-up our report of the financial call. You can check out all the revealed Botbots and an infographic of the summary, after the jump.