The Toys”R”Us story enters into a new chapter that many of us were not expecting. After closing all their 800 US stores, we were surprised to inform that Toys R Us may be attempting a comeback. Now we can share the news that Geoffrey’s Toy Box Is The New Toys “R” Us.
The information comes via friend site The Toyark, revealing Toys”R”Us’ move to come back one more time into the market. Geoffrey’s Toy Box will be the new brand and name, working with locations that will be a store-within-a-store concept. We should spot these pop-up stores inside big retail outlets. The plan is to open the first locations in November of this year at regional Midwestern retailer.
Surprised? Happy? Curious? Which do you think this regional Midwestern retailer could be? Let us know your impressions on the 2005 Boards!