As we mentioned last month, Transformers: Bumblebee movie Worldwide Promo Tour kickstarted yesterday during the first day of Comic Con Portugal.
The tour is hosted by Paramount Pictures and we are yet to see some photos and/or videos from the event. The promo will then move onto two locations in Spain this month. Additionally, Hasbro will also be present at the Licensing Awards (UK) on 11th September with Bumblebee movie promo material.
To celebrate the event, an official app titled Bumblebee Experience can be downloaded via Android App Store and iOS iTunes Store for an Augmented Reality experience. The app is still in its infancy with just one functionality called ‘Three Poses’ where you can scan three images (provided with this news post) and conjure up 2007 Camaro Bumblebee for a photo opportunity. All three images output the same character design, but we do believe future updates will bring Volkswagen Bumblebee, 1977 Camaro Bumblebee and Cyberverse Bumblebee as well as various new actions such as dancing.
Once scanned, this Autobot Scout can be deployed without scanning again.
The app is designed by A7 Agency under license from Hasbro.