As we mentioned last month, Transformers: Bumblebee movie Worldwide Promo Tour kickstarted yesterday during the first day of Comic Con Portugal.
The tour is hosted by Paramount Pictures and we are yet to see some photos and/or videos from the event. The promo will then move onto two locations in Spain this month. Additionally, Hasbro will also be present at the Licensing Awards (UK) on 11th September with Bumblebee movie promo material.
To celebrate the event, an official app titled Bumblebee Experience can be downloaded via Android App Store and iOS iTunes Store for an Augmented Reality experience. The app is still in its infancy with just one functionality called ‘Three Poses’ where you can scan three images (provided with this news post) and conjure up 2007 Camaro Bumblebee for a photo opportunity. All three images output the same character design, but we do believe future updates will bring Volkswagen Bumblebee, 1977 Camaro Bumblebee and Cyberverse Bumblebee as well as various new actions such as dancing.
Once scanned, this Autobot Scout can be deployed without scanning again.
The app is designed by A7 Agency under license from Hasbro.
Dark Prime
Okay that is just weird
dragon
When new fan joins transformers fan sites expect to see this word a lot in toy forums, and toy art, prototype toy pictures mistransformed is only word they know and it is not crime if this happen,.
jru42287
MrSoundmeister
Knowing Hasbro. Having Bumblebee in it is proof enough.
Moy
Exactly. How is this promoting the bumblebee film?
MrSoundmeister
Can't you see? It's obviously mis-transformed.
Fallout
damn, that ar picture is terrifying. he's also one head turn away from dabbing. cmon hasbro, quit being cowards, let bumblebee dab.
TheSoundwave
There's no direction that every fan will love. Personally, I love this direction.
Afterburner
Remember, no matter how many news articles they attempt to flood the site with, this movie needs to fail for TF to move in a direction we will love. This movie still has nothing to do with TF beyond some branding. Make sure we put the nail in the coffin of this disgraceful universe.
MrSoundmeister
And it's the concept camaro bee. Cuz' you know. Consistency.
With countless identical brethren. And redecoes of said bretheren.
NathimusPrime
The bumblebee experience, learn what it\'s like to sit on a store shelf for months on end.
LeonSteamhawk
Very strange that they used the Evergreen design for the images and not the movieverse design.
SilverOptimus
News Post: Transformers: Bumblebee Movie Promo Tour And Bumblebee Experience App