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San Diego Comic Con 2018 – Hasbro Product Panel

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The SDCC 2018 Hasbro product panel is finished! We’ve pulled out some highlights from this year’s presentation below – and you can hit the read on link to read more.

  • Bumblebee movie will go with a mix of gimmick toys, including Energon Igniters with an Energon Cube, other gimmick toys like DJ Bumblebee and Power Charge Bumblebee.
  • Bumblebee movie characters will also be in the Studio Series, kicking off with the Apache helicopter Dropkick (toy is not a triple changer, for information, but the on screen character may be).
  • Generations War for Cybertron line kicks off with “Siege”, includes Battle Masters like Firedrive (Firebolt) and Lionizer (Trizer) who come with effect parts. Micromasters so far include Flak & Big Shot, Roadhandler & Swindler, and Red Heat & Stakeout, each pair combining into weapon modes. Deluxes include Sideswipe, Hound, Ironhide, and Chromia, the latter a heavily-retooled Moonracer. Cog (Fortress Maximus’ sidekick in Generation 1) is also in the works, and can transform into weapons for other toys to wield. Voyager Optimus Prime was also shown and billed as highly poseable. Leader class Ultra Magnus shown, who includes a white Prime with clip-on armor and Robots in Disguise 2001 inspired car carrier alternate mode.
  • Cyberverse show was shown, which has a stylistic and minimalist look. It was suggested that 90 bots may appear in the show’s first season (we’re guessing most will be cameos).
  • Generation 1 reissues (that we already knew about) coming (back) to Wal-Mart
  • Other store exclusives include Target exclusive Titans Return Soundwave
  • Hall of Fame inductees are Blackarachnia (fan vote character), Battletrap (fan vote toy of 2018), and John Barber (creator inductee).

Check out a full rundown and pics of the panel slides after the jump!

  • Panelists are Ben Montano (Marketing), John Frazier (Marketing), Matt Clarke (Story Writing), John Warden, Sean Izabella (TF design team), and Mickiel Hourser (Hasbro Studio)
  • Talking about new movie
  • #jointhebuzz marketing campaign
  • Enter to win $500 prize
  • Including exclusives from SDCC
  • Razor scooter
  • T-shirts available on Amazon
  • Alpha duel-sided bomber jacket (other side is Generations themed)
  • Bumblebee Overdrive game (showing video of game)
  • Mobile game by Budge studios
  • Publishing, talking about Bee comics again
  • Coldwar spy story
  • Junior novel
  • Art by Guido Guidi
  • Onto Bee movie toys
  • Energon Igniters
  • DJ Bumblebee
  • Power Charge Bumblebee
  • Showing TV commercial w/ custom animation not in film
  • Energon cube makes car go
  • DJ Bee plays back music
  • Power Charge Bee has lights and sounds
  • Spin spark (?) to activate electronics
  • Exclusive Programs
  • Go back to the 80’s
  • Showing G1 clips and toys
  • Kid is Sean Izabella
  • Walmart bringing back G1 in original packaging
  • Assortment of 4 minibots, Hot Rod, Starscream, and Devastator
  • Music exclusive Bumblebee Greatest Hits
  • Reissue of TR Soundwave
  • Target exclusive Doombox, Soundwave remolded to look more G1
  • Bumblebee helmets
  • Bluetooth connectivity
  • Play music from helmet also
  • Available on Target.com right now
  • Generations line now!
  • War for Cybertron trilogy
  • Siege is going back in time on Cybertron
  • “Gritty”
  • Putting them in gritty war torn environment
  • Talking about toys now
  • Footage about trilogy
  • Battlemasters and Micromasters
  • Weaponizers
  • People from Takara at panel
  • Deluxe wave 1 Hound with Lionizer (battlemaster), comes with clear effect part
  • Optimus Prime with Firedrive
  • Micromasters Flask and Bigshot, turn into vehicle and weapon
  • Race Patrol Swindler and Road Handler
  • Rescue Patrol Stakeout and Red Heat
  • Deluxe wave 1 Sideswipe
  • Bot has battle damage but not alt mode
  • Focusing on wheels
  • Some vehicles will have hover wheels
  • Deluxe wave 1 Cog
  • Missing piece from Fort Max, can be separated into weapons
  • Ironhide and Chromia wave 2
  • Chromia has removable grenades (does not combine)
  • Voyager Optimus wave 1, “most highly articulated”
  • Leader class wave 1 Ultra Magnus, 80’s scifi hauler/RID-inspired, wheels can fold in for hover mode
  • Trailer parts form armor
  • Showing 3 Prime Wars exclusives, Blast Off, Repugnus, and Punch/Counterpunch
  • POTP Punch/Counterpunch DOES NOT COMBINE
  • Studio Series now
  • Deluxe wave 3 and 4
  • TFBB Bumblebee
  • DROPKICK CONFIRMED FOR TRIPLE CHANGER IN THE MOVIE??
  • KSI Drones
  • Voyagers Ironhide and ROTF Starscream
  • Onto Cyberverse
  • Animation studio in Burbank, working since Jan ’17
  • Showing trailer
  • Writer’s room for project
  • Showing clip
  • S1 to have over 90 bots
  • Windblade helping Bee with memories
  • Onto toys
  • Action Attacker feature
  • Scout, 1-step, Warrior, Ultra, and Ultimate
  • Showing other characters
  • Shadowstriker is a sniper
  • Comparing G1 and Cyberverse
  • Talking SDCC exclusives now
  • HOF now
  • Blackarachnia and Battletrap are winners
  • John Barber inducted into HOF
  • Bumblebee in costumes
  • Panel over

Discussion / Comments (Jump to this Thread on the Boards)

Dinobot Snarl Avatar

I think the battle damage looks good on Prime. If they make them super Greebly they could bring those details out with a wash. I just hope they can find a way to make it consistent.

WishfulThinking Avatar
AlienRadio

Battletrap deserves his win. Amazing engineering. I don't think they're abandoning the concept, I just think he's a Preview figure, Warden said they needed some decepticon legends to balance the assortment out, and Seemed to imply that he was DESIGNED as a deluxe. It's been very clear with the long Lead times That there's a big submerged iceberg of library designs and the planning is being done to maximise them and mold reuse, via shared parts and engineering. I kind of hoped Cog was going to be done this way since Gasket and Grommet were seperate entities. I think Flyweels and Multiforce are already in the pipeline (multiforce teased via surprisingly accurate Chinese SocialMedia Leak during TR) whether I think there's enough characters to release duocons/multiforce at deluxe level rather than legends I dunno, but it feels like that might be a thing, we're still expecting the rest of the Deluxe Insecticons. firecons, Sparkabots and throttlebots (also can haz triggercons/bots plz?)

Multiforce? As in Diaclone Gats Blocker?

EDIT: Nevermind, I think you're talking about Landcross. Although Gats Blocker would actually work better in the "weapons/vehicles combining to form a robot" sense.

Edwardmus Prime Avatar

Flak is the only Micromaster I have any real attachment to but not going to lie, after noticing the wheels in place of hands I can't help but always be staring at them when l try to look at his pictures.

Stakeout was pretty cool in the comics, though, and he's pretty good looking here.

Roadhandler looks quite feminine for some reason. I'm thinking it's the chest design and the thin body with thunderous thighs.

Guess tiny cars kind of make more sense on Cybertron, along with giant bikes that have cockpits as with Cybertronian modes in previous lines. That's warming me to these guys a lot. Love small bots, too. It's weird that none of these are very Cybertronian, though.

AlienRadio Avatar

Roadhandler does not appear to share parts with stakeout although they must share similar enginneering. Does stakeout have balljointed knees? Roadhandler's are pinned. why not balljoints for both? roadhandler has waist swivel too I think. these guys are going to be amazing.

Hanzkaz Avatar
Dinobot Snarl

I hope he doesn't parts form….unless he's a headmaster, and the head is a tank. I'd rather they start with the Ark first and make concessions on the bottom mode.

Yeah, I hope the Ark mode is faithful to the original design, as well. Personally I won't be too bothered if they make a few changes here and there to Omega Supreme's robot mode to the benefit of his starship mode.

AlienRadio Avatar
Dinobot Snarl

MicroMasters fun:
View attachment 28039025 View attachment 28039024 View attachment 28039029 View attachment 28039031
View attachment 28039023 View attachment 28039028 View attachment 28039030

I've just noticed Waist Articulation on theRedHot/Bigshot mold, Very impressive. Also massively surprised that they aren't releasing these in Gangmolded pairs or are they just blocking off the parts for the respective gangmolded characters, Fixit and Sidetrack respectively? what's the parts layout for these molds?

Dinobot Snarl Avatar
AlienRadio

Battletrap deserves his win. Amazing engineering. I don't think they're abandoning the concept, I just think he's a Preview figure, Warden said they needed some decepticon legends to balance the assortment out, and Seemed to imply that he was DESIGNED as a deluxe. It's been very clear with the long Lead times That there's a big submerged iceberg of library designs and the planning is being done to maximise them and mold reuse, via shared parts and engineering. I kind of hoped Cog was going to be done this way since Gasket and Grommet were seperate entities. I think Flyweels and Multiforce are already in the pipeline (multiforce teased via surprisingly accurate Chinese SocialMedia Leak during TR) whether I think there's enough characters to release duocons/multiforce at deluxe level rather than legends I dunno, but it feels like that might be a thing, we're still expecting the rest of the Deluxe Insecticons. firecons, Sparkabots and throttlebots (also can haz triggercons/bots plz?)

If they're released as deluxes well get weapons!

Hanzkaz

I might actually be happy with that. Trypticon's Nemesis mode wasn't quite what I hoped it would be. I don't want an Omega Supreme whose ship mode only vaguely resembles the original Ark due to design compromises.

I'm expecting an Ark that splits in two, Star Wars Transformers Millennium Falcon style, into the upper and lower parts of Omega Supreme's robot mode, which can also turn into a tank and a rocket.

I hope he doesn't parts form….unless he's a headmaster, and the head is a tank. I'd rather they start with the Ark first and make concessions on the bottom mode.

Hanzkaz Avatar
YoungPrime

Unless….. Hasbro goes the cheap route and just makes Omega a big ship resembling the Arc instead of the G1 alt-mode.

I might actually be happy with that. Trypticon's Nemesis mode wasn't quite what I hoped it would be. I don't want an Omega Supreme whose ship mode only vaguely resembles the original Ark due to design compromises.

denebian

I'm expecting Omega to have Ark, base of some sort, and bot modes.

I'm expecting an Ark that splits in two, Star Wars Transformers Millennium Falcon style, into the upper and lower parts of Omega Supreme's robot mode, which can also turn into a tank and a rocket.

AlienRadio Avatar
T-Hybrid

You damn right. Two legends class figures with pretty good articulation combining into what amounts to a Deluxe figure with all of the articulation you'd expect from that size class.

Battletrap is such a good figure I have no clue why Hasbro completely abandoned that concept after two figures.

Battletrap deserves his win. Amazing engineering. I don't think they're abandoning the concept, I just think he's a Preview figure, Warden said they needed some decepticon legends to balance the assortment out, and Seemed to imply that he was DESIGNED as a deluxe. It's been very clear with the long Lead times That there's a big submerged iceberg of library designs and the planning is being done to maximise them and mold reuse, via shared parts and engineering. I kind of hoped Cog was going to be done this way since Gasket and Grommet were seperate entities. I think Flyweels and Multiforce are already in the pipeline (multiforce teased via surprisingly accurate Chinese SocialMedia Leak during TR) whether I think there's enough characters to release duocons/multiforce at deluxe level rather than legends I dunno, but it feels like that might be a thing, we're still expecting the rest of the Deluxe Insecticons. firecons, Sparkabots and throttlebots (also can haz triggercons/bots plz?)

RotorstormNZ Avatar
objectionLogic

You can't even use the excuse that beastformers don't appeal to consumers as well as vehicles, considering we're getting an entire toyline focused mostly on Cybertronian alts.

I'm confused – the Cybertronian alts ARE vehicles and not beastmodes, so what's your point? Cybertronian vehicles still equal vehicles.

BWfan86 Avatar
BigRed

John Warden is the manager of the line aimed at Adult fans and in that particulat interview he is talking mostly about Adult fans though. You're absolutely insane if you think Adults are the focus because the guy adveritsing and working on the Adult sub-line focused on them while talking about the Adult-line to Adult-fans in an interview.

You have got to believe that adults are a major focus of many of the TF lines. Do you think kids give a damn about movie and scale accurate figures like in the studio series? Or the nuances incorporated into the generations line figures? As a kid, I didn't. I just wanted a cool figure of a character I liked or that had an interesting gimmick.

deathzero23 Avatar

Did someone in the panel bother to ask Hasbro peeps why they kept bombarding people with too much Marvel Legends this year?
Have you noticed how many waves they released just this year?

we have 3 waves tying Black Panther and Infinity War
then add the comicbook based waves & box sets.
and we have the MS 10th box sets.
and we have incoming Venom, S//dr and Sauron series.

Jtprime17 Avatar
objectionLogic

I like how fans keep showing their hunger for a return of Beast Wars, and Hasbro just keeeeeps ignoring it lol.

You can't even use the excuse that beastformers don't appeal to consumers as well as vehicles, considering we're getting an entire toyline focused mostly on Cybertronian alts.

Welp, meet back here in 6 years and hope again, BW fans? lol.

Have a listen at the 13:05 mark They're not ignoring it. It takes 2-5 years to develop a new line and I think it safe to say something is coming for the 25th anniversary.

objectionLogic Avatar

I like how fans keep showing their hunger for a return of Beast Wars, and Hasbro just keeeeeps ignoring it lol.

You can't even use the excuse that beastformers don't appeal to consumers as well as vehicles, considering we're getting an entire toyline focused mostly on Cybertronian alts.

Welp, meet back here in 6 years and hope again, BW fans? lol.

Lazerwave Avatar

There was a time I've always wanted to go to SDCC just once, but I've been told tickets sell really fast.

However, just recently. I had a visit from some distant relatives who visited from San Diego. My family mentioned about that and they told me just maybe they can help me go next year.

GoldDeadEnd Avatar
denebian

Well, Metroplex has base, city, and bot modes. Fortress Maximus has base/flying fortress, city, and bot modes. Trypticon has starship, city, and bot modes. I'm expecting Omega to have Ark, base of some sort, and bot modes. And to come with a smaller bot of some sort, probably a Micromaster like Countdown. After all, Metroplex had Scamper, Fort Max had Cerebros, Trypticon had Full-Tilt, so it makes sense to give Omega a partner.

I could see maybe the rest of the space Micromasters included as well.

T-Hybrid Avatar
BigRed

John Warden is the manager of the line aimed at Adult fans and in that particulat interview he is talking mostly about Adult fans though. You're absolutely insane if you think Adults are the focus because the guy adveritsing and working on the Adult sub-line focused on them while talking about the Adult-line to Adult-fans in an interview.

It's still a kids toyline though.

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