That headline may be a little dramatic, but given the sour news about Toys R Us, we have a ray of hope from an unlikely source. A Linkedin article by Ellia Kassoff, owner of Strategic Marks LLC, has gone up stating the groups intention to reopen the now defunct KB Toy Store. This plan has been in the works for the last six months and with the news of Toys R Us, the group intends to accelerate their plans and reopen the stores by Christmas time with a new business plan. This business plan would be to follow a strict formula to “bring back the experiences we loved as a child, just as you remembered them“. The group is looking at why KB Toys initially failed and to make sure those mistakes won’t be made again. The intent with their business model is to withstand both on-line as well as other large competitors the short-term as well as the long-term. The Linkedin post encourages distributors, toy manufacturers, industry heads, ex-KB Toy Executives and Toys R Us Employees to reach out to them.
KB Toys closed in 2009, following bankruptcy. The store often carried it’s own Transformer toy exclusives back in the day including figures from Robots In Disguise, Energon, Universe. Not to mention, the entire Machine Wars line.