Hasbro will be attending this year’s Bologna Licensing Trade Fair in Italy with their Transformers products as well as content from several other brands.
Official press blurb reads:
This is an evergreen brand that excited many generations with the adventures of Optimus Prime, Bumblebee and all Transformers involved in the eternal fight between Autobots and Decepticons. Starting 2018, the entertainment behind the success of the franchise expands to all targets at 360 degrees: the theatrical release of the 6th installment of the movie saga – Transformers: Bumblebee – on December 22nd, then it continues on TV with the launch in the fall of a new TV series and it even expands to digital with Machinima series focused on Generations. From both toys and licensing products perspective, the Transformers Universe will grow with important novelties and great opportunities of development for the brand in years to come.”
Transformers: Bumblebee movie will release in Italy on December 22nd; one day following the US release. The press release also highlights the release of Transformers: Cyberverse on Fall 2018.
To check out the content, you can make a beeline straight to booth A40 at Hall 31.
In order to visit, you’ll have to purchase a ticket online or at the entrance. Bologna Licensing Trade Fair 2018 will take place from 26th March to 28th at the Fiera di Bologna Exhibition Center, Bologna (Italy). You can also check out a small highlight video from last year’s show, after the jump.