Hello and welcome to another TFW2005 Event Coverage. The staff members cordially invite all of you for our annual New York Toy Fair News Coverage; which kick-starts right now and will continue on throughout this weekend.
Hasbro CEO Brian Goldner hosted the Toy Fair 2018 Hasbro Investor Preview Day today and revealed future plans for the Transformers Franchise by giving sneak peeks to the gathered investors and press. We attended live online to bring you the latest update before the big event tomorrow.
New plans are underway for the upcoming Bumblebee: The Movie as well as Transformers: Cyberverse, Rescue Bots Academy and Transformers: Trading Card Game. It’s going to be an exciting year ahead.
Note: Sadly, for the first time at such an event, Transformers: Generations is not mentioned.
“In 2018 we will continue to grow our brand portfolio, leveraging storytelling and new platforms to reach our expanding consumer audiences,” said John Frascotti, President, Hasbro, Inc. “We look forward to unveiling the latest innovative play experiences from brands like TRANSFORMERS, MY LITTLE PONY, NERF, PLAY-DOH, MONOPOLY, MARVEL, STAR WARS, and HASBRO GAMING to provide our audiences with more ways to experience our brands than ever before.”
Highlights of today’s event:
- A RESET for the Transformers Live Action Movie Series.
- Transformers 6 (Sequel to Transformers: The Last Knight) is… not happening.
- China Exclusive Transformers Animated Series in 2019: Nesha And The Transformers
- New Transformers Digital Centers in the future.
- Transformers: Trading Card Game
- Bumblebee: The Movie Trailer
- New look at Transformers: Cyberverse
- Transformers Mighty Muggs
For our full coverage with images, read more after the jump. Don’t forget to tune into TFW2005 this weekend for the best Toy Fair 2018 coverage around. HD Photos, juicy info… you name it… we got it.
Updated (10:00am ET)!
The company is unveiling new innovative play experiences from brands that include Transformers, My Little Pony, Nerf, Play-Doh, Monopoly, Marvel, Star Wars and Hasbro Gaming.
Hasbro plans to build its brands out globally this year through great storytelling and content on all screens via Hasbro Studios, as well as film labels Allspark Pictures and Allspark Animation.
Home and Digital
New Digital First initiative.
New team at Hasbro called ‘Quick Strike Team’. They will quickly bring products to the market. Design, produce, distribute faster than ever.
Home Entertainment is getting more attention. Boulder Media will be working on multiple Transformers projects in 2018.
New initiative called HASLAB for innovative new products such as Hero Vision mask series.
New Transformers Digital Centers to be set up for new VR and AR experiences.
Transformers Cinematic Universe
New agreement with Paramount will have Hasbro having greater control of the movies including greenlighting the movie projects.
New Paramount team will RESET the future direction for Transformers after Bumblebee: The Movie.
The 2019 Transformers Movie (sequel to Transformers: The Last Knight) is no longer listed. No Transformers movie listed for the foreseeable future (2021).
Bumblebee: The Movie trailer or sizzle reel made its debut to the investors at the event. Unfortunately we were not able to see it.
$100-$125 Million will be spent by Hasbro for Film and TV content in 2018.
Transformers: Cyberverse
New look at Transformers Cyberverse.
Transformers: Trading Card Game
New Look at Transformers: Trading Card Game.
China
Transformer achieved immense success in China last year.
In 2019 CCTV will broadcast China Exclusive Transformers Animated Series Nesha And The Transformers.
Transformers Mighty Muggs
Transformers Mighty Muggs will hit retail this Fall.
That’s all for now, folks. Additional Images can be found attached with this news post. We’ll see you tomorrow at the New York Toy Fair grounds for the Preview Event, Display Cases and Official Pics. Have a happy weekend.
payres
No w3 Legends and voyager – yet, might be in showroom, and unlike Marvel no exclusives. But not a bad, albeit a well informed, guess at what we'd see.
Operative294
Get ready for the site to crash when we all keep refreshing XD
Niv3k
I'm getting pretty excited!
Starfire22
For those in the CST time zone area, the panel begins at 12:30 P.M. (around noonish)
Operative294
I think so, hopefully it's around there.
Lazerwave
Just one more hour until the panel, right?
halo4361
Bob Schoonover
I have "transformers" sorted by "newest" in a tab and I just keep refreshing it. Like a mature adult
Lazerwave
That's an hours and a half away.
TyrantGalvatron
Not to insult anyone who likes the live action movies as currently constructed, but I have one thing to say about the planned reset:
View attachment 27918650
Now PLEASE PLEASE PLEASE get it right this time Hasbro.
TFXProtector
Yes.
Lazerwave
IS that 10:30am Pacific time?
TFXProtector
Wow. Seems I started a wildfire with my post. That wasn't intentional, I was just voicing my own concerns, never thought it would provoke such a response and get people blocking others. I'm truly sorry, I thought I could just get it out of my head by putting it on screen, in words.
Guess I can't do that, that's my fault. Sorry, guys.
Sledgehammer
Way to miss the point altogether. You go on about ridiculous? Try looking at your own posts, sunshine.
Oh, and welcome to my block list.
T-Hybrid
Are you asking if I'm searching "Repugnus" repeatedly?
… because I am.
Bob Schoonover
Is anyone else occasionally (or frantically) checking HTS for a random exclusive to pop up (a la Arcee and Grotusque)?
payres
Takara POTP I'd imagine.
Stepper
With Abominus & Predaking in the line, will we see a continuous in Unite Warriors or both Abominus & Predaking will also appear in the TakaraTomy Power of Prime toyline?
SilverOptimus
This is true.
When Hasbro initially open the show floor, you'll mostly see toys which are already out. After the panel, they will update the display cases with toys which are new and revealed during the panel.
VortexPrime
UGH!