Hasbro is letting us know that they have entered a brand new agreement with Paramount regarding Theatrical and Television content based on Hasbro properties for both Live Action and Animation fronts.
“Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level,” said Brian Goldner, Chairman and CEO, Hasbro. “Storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally.”
While terms of the relationship are not being disclosed, Paramount and Hasbro will partner on financing projects at varying levels of investment, and Paramount will distribute the projects produced during the five year term of this deal worldwide. Paramount and Hasbro will also collaborate on television programming.
This really is an interesting development considering the fact that cartoons based on Hasbro properties such as Transformers may fall under Viacom (Paramount’s parent company) owned Nickelodeon. With the exception of Transformers: Prime, Transformers: Animated and Transformers : Robots In Disguise 2015 were placed under Cartoon Network control but this agreement may give broadcasting ownership of Transformers: Cyberverse to Nick.
The agreement will also ensure Transformers Universe: Bumblebee and the Boulder Media produced untitled Transformers Animated Theatrical Feature Film will be kept on the hands of Paramount.
Check out the full press release, after the jump.
Paramount Pictures and Hasbro to Produce and Distribute Live Action and Animated Content Under Five Year Exclusive Relationship
HOLLYWOOD–(BUSINESS WIRE)– Paramount Pictures and Hasbro, Inc. today announced that they will be teaming up to produce and distribute content based on Hasbro brands, as well as original stories. The two companies will collaborate on live action and animated films, with Hasbro’s Allspark Pictures and Allspark Animation playing an active role alongside Paramount Pictures in development and production.
This announcement expands upon an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, as well as two G.I. Joe films, and the first Transformers spinoff, Bumblebee, is slated for December 2018.
“Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level,” said Brian Goldner, Chairman and CEO, Hasbro. “Storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally.”
While terms of the relationship are not being disclosed, Paramount and Hasbro will partner on financing projects at varying levels of investment, and Paramount will distribute the projects produced during the five year term of this deal worldwide. Paramount and Hasbro will also collaborate on television programming.
“Hasbro has an enormous array of exceptional brands, so this expansion of our relationship is incredibly exciting,” said Paramount Pictures Chairman and CEO, Jim Gianopulos. “We look forward to working with Brian Goldner and Stephen Davis and the Hasbro and Allspark teams to create extraordinary film properties for all audiences.”
Hasbro recently hired Greg Mooradian as president of Allspark Pictures, with responsibility for live action film and television. Allspark Animation, the company’s label for animated film and television content, is led by Hasbro’s Meghan McCarthy. Hasbro acquired Boulder Media in 2016, a leading animation studio based in Dublin, Ireland, to produce its television and film animation. Hasbro Studios, its distribution arm which the company founded in 2009, distributes TV and digital content to more than 190 territories globally. The entertainment division reports to Hasbro’s Chief Content Officer, Stephen Davis.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Players, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
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sevenlima
We could expect any Hasbro shows on Nickelodeon ?
Jumacas
Finally some good news! No more China pandering!
AzT
Paramount Loses China's Huahua Media Financing Deal
Autobot Burnout
Again, as long as ponies is ongoing, Hasbro isn't going to drop Discovery. In truth, Discovery Family has been really, really good to Ponies, but given what a powerhouse franchise it is right now that isn't surprising.
Deadend
I don't think that's the intent with the dynamic, and they may be trying more for a "Big brother Raph" approach with him as the oldest. Which is something they've attempted previously in series in the background but usually it was so covered up by their competitive nature that it got overshadowed. So you may still see Leo rise to the leader role, but this is the story of the build to that. When they were younger and Raph felt like as the big brother he had to look out for all of them. Hence the title of "Rise of the tmnt." Which could give more credence to that aspect of Raph's inadequecies when Leo becomes the leader in the series later. That whole aspect of feeling proud of his brother, but also feeling out of place now because it's always been his job to look out for them, so he second guesses Leo, and has a hard time listening etc. It seems like that's what the show is going to focus on at first. Those years that led to us getting rebel Raph and why.
From what I'm seeing of the new TMNT, I'm kind of curious how it'll turn out, and I'm not against a more youth friendly version available on the market either. CG TMNT was great for older audiences and those that could understand the dynamics within, but some of the core elements that are needed in the youth market do need some larger exposure to explain what the TMNT are about in helping people and their family dynamics. And maybe if we're lucky, we'll still get an occasional CG TMNT special here and there. They really brought it to the modern day in a fantastic way.
I'm not so worried about Transformers on nickelodeon. That actually makes sense since Nickelodeon has an open slot for serialized dramatic storytelling with The Last Airbender and Korra both done now, and TMNT ending, as well as not having anymore of the marvel stuff either. So this partnership seems like an opportunity for them to broaden those genres they are missing while still catering to the other genres with their own more slapstick material.
Count me curious on this deal. Between Nick Jr. Nicktoons, Nick2(if it still exists!), normal nickelodeon, and Teen Nick, that's a lot of outlets for material for Hasbro across many intellectual properties. Add in that Paramount is CBS co-operative, and that bodes well for network tv too. And it also bodes well for MTV possibly as they've been exploring scifi/fantasy series lately and may want their own midnight animated block like adult swim, or potentially even a live action prime time drama to replace some of the others that have been ending. Which could work better for cost efficiency for hasbro instead of Netflix and still yield the same results. And this way, it seems they get to still maintain the creative control too which is important so they maintain the freedom to make the material we want to see.
All around, this deal seems very very promising.
ScientistMan
I meant end their involvement with the channel.
Autobot Burnout
Hasbro doesn't run Discovery Family. They lost control when they handed the channel back to the Discovery company (or whoever runs the channels) and DF got to choose what shows to keep – and nobody wants DF to stop airing MLP:FIM which is Hasbro's biggest TV cash cow right now.
ChaosDonkey
Anime and rick and morty, i stoped with the simpsons, Southpark and family guy some time back
ScientistMan
So is Hasbro going to stick a fork Discovery Family now? Time to put that zombie down.
Sidesprey
Well the scheduling of CN could be the reason why they decided to pull Transformers out. Unlike other territories where TTG was constantly on the schedule, it was RID 2015 which wasn't in mine.
Imagine getting episodes twice a week (during the weekends) and never repeated on any other time slot.
I don't mind the fact that Paramount is still with Hasbro, but just GET RID of di Bonaventura already.
Livingdeaddan
I don't get it. The whole dynamic of the Turtles since the original movies is that Raph is the biggest and best and can't accept Leo as the Leader because of his ego. Leo is the guy who has to basically learn to be a leader, but is perfectly positioned to become it because he understands the concept of "team", and strives to be better leader without any ego.
Now we're just being told bigger = better, it's very sad.
I'm not a big Turtle fan like I am with TFs, but I always admired that dynamic.
SilverOptimus
Even I went "That's gotta be fake". Then I checked the schedule and went "Oh man, that's true".
Jumacas
But it has already…
ScientistMan
I see stuff like that and think "That's gotta be fake." And then I remember nope, that's legit.
Wild Eevee
If Cyberverse is on Nick I hope it gets a better timeslot and more acknowlegment then RID got from CN.
EnerJohn
By next level in their relationship, does he mean they\'re going to have sex now?
But seriously, maybe one of the things they agreed on was, no more stupid nonsense shit in the movies.
Negativedark
Yeah. You want to watch something like RID or Justice League action you'd better have your DVR set for the right time, or you are shit out of luck. Want to watch TTG, hey it's on six hours a day at least.
SunSwipe5
To answer the question of what they are doing to TMNT ( Rise Of The Teenage Mutant Ninja Turtles):
Raphael is now the oldest brother and LEADER of the Turtles
Leonardo is second oldest and is cool and precocious (think RiD2015 Sideswipe)
Donatello is basically the same, just with a little more attitude
Michelangelo is the youngest and a fun loving artist
April is now African- American
CAST:
Raphael-Omar Miller
Leonardo-Ben Schwartz
Donatello-Josh Brener
Michelangelo-Brandon Mycal Smith
April- Kat Graham
Splinter- Eric Bauza
I DO NOT want this to happen to Transformers
UltraAlanMagnus
The day TTGO is cancelled is the day we go to Dairy Queen.
Deadend
For 5 years, that doesn't sound bad at all. That's pretty much the potential life time of the Cyberverse toon, and the movies are planned out through that long anyway if not longer.
And I wouldn't bash the creative consultant angle either. Good material is still coming, and it's not like channels don't try to imitate their own success thinking they can do it themselves. Not sure why that'd get blamed on any singular consultant when that's Channel practices originally in general.
TTG is CN anyway. TMNT is Nickelodeon/Paramount/Viacom. So this bodes well for us if Cyberverse is likely to go more towards TMNT and less like CN's standard slapstick. Viacom also has wider outlets to better cater material. They have a children's channel, a teen channel, the normal channel, etc. So they can better direct the material to the outlets best suited for it. If anything, this increases the likelihood for more media to cover wider tastes.
Cyberverse is already well into development anyway. Think of it more like Wolverine and The X-Men with how it was a nicktoon still, but also still maintained a different kind of tone than slapstick comedy.