You may recall previous mention in these very pages of Allspark Pictures. We now have more details about the studio’s leadership, as Variety reports on the appointment of its president.
Hasbro has hired seasoned veteran Greg Mooradian to oversee the company’s film division, Allspark Pictures, as it attempts to create a full-fledged movie studio. As president of Allspark, he will oversee film and television production starting in January. Sources say the company has been making an effort to raise money to start its own studio for some time, and is trying to attract funding in the nine-figure range in order to properly develop its own slate of films. The hope is to transform itself into an industry player to rival Marvel Studios.
This is not Hasbro’s first move into expanding the movie and television footprint of its properties, following the concluded talks about a Lionsgate takeover earlier this summer. More details are sure to be a part of Hasbro’s Third Quarter 2017 Earnings call in two weeks. Check out the full article here, then sound off on the 2005 boards!