Hasbro has issued a special announcement to warmly welcome press and the attendees of Brand Licensing Europe 2017 to visit their booth this year. While the announcement highlights what they will be exhibiting on the show floor, one particular line caught our attention:
“Earlier this year we released Transformers: The Last Knight and we announced a Bumblebee Movie due out in theaters December 2018. And in June 2019, we will unveil an entirely new, exciting storyline for Transformers. That’s three movies in three years, as well as our television programming, gaming and growing consumer product portfolio. It’s a fantastic time to be involved in Transformers”
– Katherine Buckland, Senior Licensing Director EMEA (Hasbro Consumer Products)
This is our first official statement regarding the Transformers movie to be out in 2019. We found the above statement to be rather odd for a couple of reasons; The announcement does not highlight the 2019 Transformers Movie as Transformers 6 (or 7). It also refers to the aforementioned movie as “an entirely new storyline”. Maybe we are reading too much into it but we’d definitely love to know what our forum members make out of it.
Additionally, Tom Warner, Senior VP Transformers stated that storytelling is key in engaging with new and current fans and driving growth. Production has already started on the 2018 film, which will be based on kids’ favorite; Bumblebee. The third film is slated for 2019.
You can check out the scanned Transformers portion of the Press Release, after the jump. Brand Licensing Europe 2017 will take place this October 10th at Olympia London, UK. Hasbro booth can be located at D-40.
Cinematic Universe VII Logo: Hasbro, Jefferies 2016 Consumer Conference.