China’s Weiying Technology corporation has entered a partnership agreement with Paramount Pictures for Transformers: The Last Knight.
While the content of the agreement was not disclosed, Weiying Technology will share global revenues, including theatrical, video, TV, VoD, and merchandising.
China’s Weying Technology has taken an investment position in Paramount Pictures’ “Transformers: The Last Knight,” which releases in North America and China next week. Under the deal, Weying will be entitled to an unspecified share of global revenues, including theatrical, video, TV, VoD, and merchandising. It will also be a strategic marketing and promotional partner on the film.
The film already has one Chinese investor, Huahua Media. Huahua and Shanghai Film Group are also co-financers of Paramount’s forward production slate according to a deal that initially saw the pair commit 25% of production finance before that was upped to 30%.
The “Transformers” franchise has been a huge performer in China, and expectations for “The Last Knight” are similarly huge. Box office data tracker Ent Group recently forecast that “The Last Knight” would gross $290 million in mainland Chinese theaters.
Find out more info at Variety.
Raiju
A beer rebranded as "America". Whatever you say.
JohnRedcorn
No political propaganda involved in drinking beer
Raiju
I'll keep this in mind the next time Marky Mark spends an entire minute on screen chugging a Budweiser (aka America Beer).
Exodus
Yup! Totally agree, if you haven't noticed you'll see some Chinese company pop up in the opening credits of the latest big movies like GOTG2. It's very sad and I'm sure that's how the Mainlanders are washing their corrupt rmb $$.
MnemonicSyntax
I'm pretty sure the G1 fans did that first.
Raiju
MHGA?
So awful that the additional revenue generated from these movies is going towards propping up the Masterpiece toy line. Those bastards!
Dinobot Snarl
For a G1 fan this is aweful. Bay and Co get unlimited resources to twist and corrupt the Transformers franchise for generations to come.
bman29
You be all the Prime that you can be.
I'm still walking like Lockdown everywhere I go. It takes me forever to get somewhere, but damn I look good.
Autobot Burnout
*sigh*
Welp, there's the Chinese agreement for TF5…
SilverOptimus
Is it bad that I read this in Optimus Prime's voice?
bman29
Hollywood in many ways continues to be propped up by the Chinese market. Which even goes beyond just the movie industry. Our economies are so intertwined.
MnemonicSyntax
Cool, hopefully WeiJiang oversizes it.
JohnRedcorn
This a bad sign when our entertainment industry is being undermined by the Chinese and used as their foreign propagation machine.
Just do a search on China and Hollywood and you'll find how Hollywood selling out the Chinese
China & Hollywood: What Lies Beneath & Ahead In 2017
HawaiianBro808
So torches is the main theme song?
SilverOptimus
News Post: Weiying Technology Enters A Partnership With Paramount Pictures For Transformers: The Last Knight